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| Cheryl Cran |
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| Travels From Country: Canada |
Keynote Fee Range: $$  |
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Entrepreneur, Consultant, and Author
"Gen X / Zoomer cusper" Cheryl Cran is a sought after consultant on trends in the workplace. Her firm, Synthesis at Work, is a generational leadership consulting and training company with high-profile clients across the nation. Her research on generational leadership led her to write the popular business book The Control Freak Revolution -- Make Your Most Maddening Behaviors Work for Your Company and to Your Advantage.
Cheryl worked her way through the ranks of leadership during two recession-like environments. While in banking she watched people lose their homes to 22% interest rates; moving to insurance the company was downsized - she was asked to stay and manage additional layoffs. From there she headed up a mortgage program for a major credit union and oversold the mortgage portfolio in ten months. She then started her first business in another economic downturn. Cheryl knows how to thrive during tough times.
As a consultant Cheryl researches workplace trends and advises her clients on attracting and retaining the best of the generations while showing positive controlled leadership skills. As a speaker she brings energy, thought provoking ideas and a passion for creating a workplace of choice. Cheryl has informed audiences for 3M, AstraZeneca, Chevron, Johnson & Johnson, Manulife and MedImmune. She has worked with a broad range of industries including financial services, homebuilders, manufacturing and healthcare.
A sought after expert on workplace trends Cheryl has been a guest commentator on Fox's "The Mike and Juliet Show" and "The Fanny Kiefer Show." She has been interviewed and written articles for a wide range of publications including Profit Magazine, Reader's Digest, Metro New York, The Globe and Mail, Selling Power Magazine, Small Business, and Builder Woman Magazine. Watch for her next book Who Is Really in Control? 101 Ways to Make Gen X, Y and Z Happy at Work.
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| Program Topics |
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| Finding and Keeping Good People - We are in a war for talent. As we enter into an era of changing demographics, traditional sources of labor are getting tighter. Rural companies have specific challenges: finding workers who aren’t already working for another business in the community or finding workers who are willing to work seasonal or part-time. In this presentation, leadership expert Cheryl Cran will provide ideas and strategies on how your company can find and keep good people. Attendees will leave this session with: creative ideas on how to maximize what we know about the different, generations and how to attract the best generation for the job, where to find the right person for the job based on the needed skill set, attitude and work requirements, how to create a referral network by word of mouth, technology and like minded businesses, how to maximize the concept of ‘pooled talent’ and ‘shared talent,’ strategies on how to keep the right people on board, to keep them engaged and eager to work for you longer term or again in the future, and 5 action steps they can use immediately to find and keep the right people. |
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| Lead Gen X, Y and the Zoomers in Turbulent Times - The future success of your organization is dependent on the people you have on board. A seasoned guide, Cheryl Cran, will show your team that, while differences of opinion are the rule, the gaps between their perspectives aren’t as large as they think. Using her trademark humor, relatable examples and interactive elements, Cheryl motivates business audiences by providing real-world techniques that equip your group to face the challenges of inter-generational communication in the workplace. This keynote is designed to educate your group on generational traits and to provide everyone in your organization with the means to unite members of different generations in achieving extraordinary results. In it, Cheryl reveals how to lead and work effectively with coworkers of multiple generations and differing personalities. |
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| Take Positive Control of the Future! - Cheryl Cran can help you see what the future holds, what the trends in the workplace are and what we need to do to take control of the future. Based on Cheryl’s best-selling leadership book, The Control Freak Revolution: Make Your Most Maddening Behaviors Work for Your Company and to Your Advantage, this keynote shows how being a positive control freak is necessary in tough times. It motivates and teaches audiences to channel their passion for quality and performance into specific positive leadership techniques that prepare everyone for challenging times and the future ahead. By utilizing positive control, leaders can influence coworkers and achieve results that would make their competitors envious. This keynote is fun, vibrant, full of content and puts a unique spin on positive controlled leadership skills. Cheryl steers audiences through humorous examples of why negative control leads to failure, and how harnessing positive control of the future can lead to a fun, funky brand of leadership that inspires others to follow. |
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| Lead to Attract - Lead So They’ll Stay - Whether or not you think you lead, it’s a fact that we all must demonstrate personal leadership. This keynote looks at everyday leadership decisions through a humorous yet practical lens and then provides steps to create greater success at work and in life. Employees who are stifled with bland leadership aren’t likely to stick around for long. Cheryl’s bold and forward thinking leadership style encourages audiences to act with passion, conviction and confidence attracting similar people of action. Lead to attract them - lead so they stay! |
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| Say What You Mean - Mean What You Say - Based on Cheryl’s bestselling book, Say What You Mean – Mean What You Say, this program highlights the personal benefits of solid communication to motivate personnel at all levels and provides proven communication techniques that audience members can use immediately. Cheryl uses humorous personal anecdotes and energetic interactive elements in her presentation that keeps audiences of all levels laughing as they learn to increase productivity, achieve results and improve team efficiency at every level by utilizing advanced communication. Effective communication begins with your ability to understand the position of the other party. Cheryl outlines a simple process to help members of diverse business units understand the unique challenges of people in differing project roles. She also provides ways in which to clearly convey your messages by speaking the “language” of another group, clearly identifying your motivations and intended consequences for all parties. |
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