Marketing, Sales and Customer Service Guru

Harry Beckwith works with 23 Fortune 500 companies and is the branding consultant to the world's premier brand consultancy. He has appeared on CNN, given keynote addresses to Microsoft, Disney and ABC, and authored the critically acclaimed international business bestseller, Selling the Invisible. Praised by executives worldwide, Invisible appears in thirteen translations and appeared on the Business Week bestseller list for three consecutive years. His book, The Invisible Touch, was published in March 2000, and What Clients Love appeared in 2003.  You, Inc. The Art of Selling Yourself, he co-authored with his wife and business partner, Christine Clifford Beckwith.

In his newest book, Unthinking: The Surprising Forces Behind What We Buy, Harry shares what he has learned about the marketing and sales process.

Beckwith Partners advises technology, financial and professional service clients on positioning, branding, customer retention and communication strategies. The firm's work has been featured in Newsweek, Wall Street Journal, Business Week, Inc., Advertising Age and AdWeek, and has won The American Marketing Association's highest honor, the Effie.

Mr. Beckwith graduated Phi Beta Kappa from Stanford University in 1972, won the national collegiate journalism award as a freshman, and was named Oregon Law Review Editor-in-Chief, that school's highest honor. He then served a federal judicial clerkship before becoming a medical malpractice and personal injury trial attorney in Portland, Oregon, and later, legal counsel to the city of Portland, Oregon.

Hired in 1982 by Minneapolis' international award-winning ad agency Carmichael-Lynch, Mr. Beckwith earned front-page news in City Business and the title Creative Supervisor in 1985 -- the swiftest promotion ever in the agency which Advertising Age twice has named as America's premier creative agency.