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| Maddy Kent Dychtwald |
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| Travels From State: CA |
| Travels From Country: United States |
Keynote Fee Range: $$$$  |
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Over the past twenty years, Maddy Dychtwald has emerged as a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation's leading authorities on the "age wave," she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends pertaining to the different generations. In 1986, she co-founded Age Wave with her husband, Ken Dychtwald, and during her first decade at Age Wave helped grow the company from the ground up to a multi-million dollar enterprise with a time-honored reputation as the best in its field.
Her latest book, Influence: How Women's Soaring Economic Power Will Transform Our World for the Better, is a riveting exploration of female economic emancipation in the 21st century.
Maddy Dychtwald is the author of Cycles: How We Will Live, Work, and Buy, winner of the 2004 Book of the Year Award from the National Community Colleges Association. Cycles describes the new paradigm of how long-lived Americans will live, work and reinvent retirement. Her latest book, Power Shift: The Startling Truth About Women's Soaring Economic Influence - and How It Is Changing the World, is a really fascinating book on the global financial emancipation and empowerment of women.
During her career, Maddy Dychtwald has addressed more than 250,000 business leaders worldwide. Her compelling presentations combine provocative information with exciting and entertaining multi-media imagery, and she has been featured nationally in leading print and broadcast outlets. A graduate of New York University, Maddy Dychtwald, her husband, Ken, and their two children make their home in the San Francisco Bay Area.
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| Program Topics |
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| Retirement at the Tipping Point: New Funding, New Timing, New Purpose - Based on highly acclaimed Age Wave research, this NEW presentation reveals how four generations of Americans are altering the funding, timing and purpose of retirement. This mind-stretching program will explore the following: Who has suffered the most loss during the past year and how long do they think it will take to get it back. Why the retirement clock is being re-set to at least age 67 and how that could be good for everyone. What are the key lessons learned from the financial crisis and how will people’s behavior and attitudes toward money and retirement be changed? What is the #1 retirement “wildcard?” How the sandwich generation has morphed into multigenerational “Rubik” families and the vast implications of this for all generations. A vision of retirees’ changing role in American life - from lifelong learning and legacy to mentoring and philanthropreneuring. How financial professionals can most effectively help people fund their new retirement hopes, dreams and purpose. |
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| Living with Purpose: Rethinking Success - Success is defined differently at different moments in life. As a child, it has a lot to do with pleasing our parents. In our teens, it’s often about academic achievement and popularity. As a working adult, success is often about balancing the challenge of creating a healthy family while building a satisfying career. But what’s next? Healthy living and modern medicine have given our lives longevity, but how do we make the most of all that time? Is it too late to go back to school, start a new and gratifying career (or turbo-charge your current one), fall in love again, reinvent yourself? Since happiness is about more than what's in the bank, what are the essential components of an all-weather, successful “life portfolio” - with a significant investment in head, heart, spirit and civic engagement? This hopeful and motivating new presentation answers the essential questions: what is success now and what is the new purpose of life’s second half? |
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| Four Generations Rethink Work, Retirement and Success - We are living in the midst of unprecedented demographic, economic and social changes that impact nearly every aspect of our personal and professional lives. Increasing longevity and insufficient savings mean that older workers will be working longer and shrinking their retirement. Mid-career workers are trying to reboot their enthusiasm for a longer and more demanding worklife as they simultaneously try to fund their future retirement. Young workers are struggling to enter the workforce during tough economic times. What makes each of the four working generations tick – and perform at their best? What are they looking to get from - and give to – their jobs? How will they measure success in this new era? This presentation will explore these issues while showing how to retain and attract valuable talent and enhance productivity through programs such as: creative use of flexible work arrangements, innovative learning and mentoring opportunities, sabbaticals, retraining, re-careering, flex-retirement and creative compensation and benefits programs. |
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| Power Shift: How Women’s Rising Power will Change the World - Now, more than ever, the role of women in defining and driving business is paramount. Women already control more than 50% of all consumer spending. They are being educated in higher numbers than men and are now, for the first time in history, employed in higher numbers than men. While many of today’s women stand strong when wielding earning power, many still slump in their financial confidence, long-term financial decision-making skills, economic control and investment power. The final frontier for women in the gender revolution will be gaining muscle and control over their money. Based on groundbreaking findings from Age Wave’s landmark research study “Women, Money, and Power,” this presentation reveals important new insights on women and their relationship to money. It provides an illuminating and in-depth look at women’s motivations, fears, and challenges around money, saving, and spending and shows how to most effectively target their needs and hopes. |
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| How the Age Wave Will Transform the Marketplace - and Our Lives - This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and marketers. How might increasing longevity and declining fertility impact societies, economies, families and individual lives? Do people want to live traditional “linear” or more flexible “cyclic” lives and how does that alter brand loyalty? How will the “age wave” impact the consumer marketplace and which sectors and products will shrink and which will grow: from vitamins and nutraceuticals, cookies to lifetime income insurance and anti-aging healthcare, and from adventure travel to edutainment. Which industries – and countries - are hopeful about their “age wave” prospects and which are fearful? This presentation outlines how companies should orient their branding and marketing to best resonate with the new generation of “middlescent” adults. |
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| The New Experiential Marketplace
- At this moment in history – with so many fears and worries – there is a deepening appreciation for the immeasurable value of great times with friends and loved ones, the satisfaction of continued personal growth and lifelong learning and the excitement of encountering new people, places and cultures. In addition, fueled by the dual liberations of empty nesting and retirement, tens of millions of men and women are beginning to enjoy more free time than at any other point in their lives. These forces are causing a massive shift in interest from a desire to purchase “things” to an unquenchable appetite for new, exciting, stimulating and challenging “experiences.” Learn how this change will transform the consumer marketplace and give birth to a new assortment of travel, leisure, recreation, rejuvenation, entertainment, infotainment, housing, volunteering and lifelong learning industries.
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