A young entrepreneur, industry pioneer, highly regarded marketing expert, business speaker and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond John aka "The Shark" has evolved from one of the most successful fashion icons of his generation to a highly sought after branding expert, author, consultant, and as a famous speaker in business and motivational genres.
Daymond’s creative vision and strong knowledge of the marketplace created one of the most iconic fashion brands in recent years. FUBU, which means “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond helped to create the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market. The business speakers first foray into the apparel market came when he wanted a tie-top hat he had seen in a popular music video, but could not find one for a good price. With the sewing skills he had learned from his mother, Daymond started making the hats for himself and his friends. Realizing he was on to something, Daymond made a sizeable order of the tie-top hats, sold them on the streets of Queens and made $800 in just a few hours. There was a buzz about Daymond’s products that simply could not be ignored. Success was immediate. With the brand transcending into the mainstream markets, at its peak FUBU recorded annual sales of $350 million, placing it in the same stratosphere as designer labels such as Donna Karan New York and Tommy Hilfiger.
In 2001, FUBU grew almost 75 freestanding stores in countries such as Mexico, Korea, Saudi Arabia, South Africa, China, and Japan. In an attempt to expand his fashion empire, Mr. John and his partners also acquired several other apparel companies that appealed to all different kinds of consumer bases, such as – Willie Esco, Kappa USA, Drunkin Monkey, Heatherette, Coogi and Crown Holder – just to name a few.
In 2005, the business speaker entered the literary world with his first book Display of Power: How FUBU Changed A World of Fashion, Branding, and Lifestyle, which tells the story of his awe inspiring journey and provides a roadmap for those who aspire to succeed in business and in life. Daymond followed up with his second book, The Brand Within: How We Brand Ourselves, From Birth To The Boardroom, which examines the loyal relationships companies seek to establish with the public by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge experiences in the fashion business, as well as, his hard-worn insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.
In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks”, Daymond and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, Daymond becomes partners with the entrepreneurs helping turn their dreams into a reality. Millions of viewers tune into the show as Daymond demonstrates his marketing prowess and entrepreneurial insights, which have earned him his nickname as “The Shark.”
Due to the increasing amount of requests from major companies, Shark Branding was formed to provide companies with the marketing insights that have made Daymond John and his companies successful over the years. The firm consults companies on innovative strategies to connect with their consumers more effectively by associating with the world’s most influential celebrities, musicians, and personalities. Whether it’s activating a celebrity endorsement, integrating product in a music video, TV show or consulting on how to effectively speak to their consumers, companies rely on Shark Branding to utilize Daymond’s contacts, strategies and relationships to produce real results and increased sales.
In recognition of his contributions to fashion and the face of American business, the motivational speaker has been celebrated with some of the most prestigious awards including: keys to over a dozen cities, Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the first ever Essence Award given to a company, Crain's Business of New York Forty Under Forty Award, Ernst & Young’s New York Entrepreneur of the Year Award, the Brandeis University International Business School’s Asper Award for Excellence in Global Entrepreneurship, the NAACP Entrepreneurs of the Year Award and the Congressional Achievement Award for Entrepreneurship just to name a few.
Daymond John, the “Shark,” did NOT disappoint! The message was extremely well received and positive feedback has since been flowing in from sponsors and attendees alike. Daymond is a rare commodity with a unique story of success…definitely someone worth paying close attention to.
Everyone, and I do mean EVERYONE, loved Daymond John, as well as his presentation. A board of trustee member stated that Daymond was one of the best lecturers to date because he captured and held everyone’s attention with his style of engagement.
The event went GREAT. Daymond John gave an amazing keynote – it was very entertaining and motivational. I would 100% recommend Daymond John. I appreciate all your assistance in making this event happen and we look forward to working with you again in the near future.