Philip Kotler

Renowned Marketing Expert,
Known as The Father of Modern Marketing

Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg™ School of Management, Northwestern University, Evanston, Illinois. Kellogg was voted the “Best Business School” for six years in Business Week’s survey of U.S. business schools. It is also rated as the “Best Business School for the Teaching of Marketing.” Professor Kotler has significantly contributed to Kellogg’s success through his many years of research and teaching there.

Education

Philip received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Books

Professor Kotler is the author of 61 books including: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models;Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Kotler on Marketing, Building Global Biobrands, Attracting Investors, Ten Deadly Marketing Sins, Marketing Moves, Market Your Way to Growth, Winning Global Markets, Marketing 5.0: Technology for Humanity, H2H Marketing: The Genesis of Human-to-Human Marketing, and Confronting Capitalism. His latest book is Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability where he demonstrates that companies can no longer survive only on Professional Marketing.

Publications

He has published over one hundred and fifty articles in leading journals, several of which have received best-article awards.

Awards and Accolades

Professor Kotler was the first recipient of the American Marketing Association’s (AMA) “Distinguished Marketing Educator Award” (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for “Marketing Excellence”. He was chosen as the “Leader in Marketing Thought” by the Academic Members of the AMA in a 1975 survey. He also received the 1978 “Paul Converse Award” of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him “Marketer of the Year.” In 2011, he was given the title of being a Legend in Marketing; in 2012, he was #1 on the Management A-List of Academics; in 2013 he became the first recipient of the William L. Wilkie American Marketing Association Foundation’s “Marketing for a Better World” Award for significant contributions to marketing theory and practice; also in 2013, he was inducted in the Management Hall of Fame; also in 2013, he became the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Clients

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.

Affiliations

He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is a Member of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Admininstration in Vienna, Budapest University of Economic Science and Public Administration, and the Catholic University of Santo Domingo.

Keynote Speaker

He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.