Customer Service and Brand-Building Guru
Scott Deming is an international corporate speaker, business trainer, author, and a leading authority on the topics of teamwork; successful sales techniques; brand building and creating the ultimate customer experience. Scott Deming takes his thirty plus years of business ownership, board positions, working with small, independently owned companies as well as multi-national, publicly traded corporations, employee relationship expertise, customer experience savvy, and wraps it into the most comprehensive, easy to implement and energetic program you’ve ever seen. As one national publication wrote: “Scott Deming’s customer experience process is more like the ten moral principles for great business practice and success!”
Publications
He has been interviewed for his unique approach to brand building on national television and radio, and has been published in national print publications such as Newsweek, Sales and Service Excellence, Inc., and Entrepreneur Magazine and is the author of the best-selling books The Brand Who Cried Wolf and Powered by Purpose: Identify Your Values, Discover Your Purpose, and Build Success for Life!
Publications
Scott Deming’s multi-million dollar marketing and advertising firm RCI consistently created award winning, ground breaking services and programs. These one-of-a-kind services, programs and processes — many of which were copyrighted – helped his clients rapidly grow their businesses and enjoy sustainable success. It was this very same progressive thinking and “against the flow” approach that rocketed RCI through uncommon growth and success over a twenty plus year period. Deming’s marketing company RCI has won numerous awards for his programs and processes for both clients and employees, including The Business Journal’s “Most Inspiring Business of the Year.”
Popular Speaker
Deming has presented for thousands of people and hundreds of companies from all over the world, including such notable corporations as 3M, AT&T, Royal Caribbean; General Motors, and many more. In addition to his Fortune 500 client list, Scott has also performed for political dignitaries, including US Senators and on two separate occasions for President Bill Clinton and Hillary Rodham Clinton.
Creating the Ultimate Customer Experience
Scott Deming’s presentation “Creating the Ultimate Customer Experience” breaks all boundaries of the typical customer service or brand building processes and dispels the popular yet incorrect thinking that Advertising and Marketing lead to powerful, emotional brands. He takes his audiences on a fast-paced, high energy journey through the six critical steps to creating the ultimate customer experience and building their powerful, emotional brand. Scott Deming inspires each and every attendee to turn a typical customer into an Evangelist! And as he says – “It is these evangelists who will take you to the Promised Land.”
Understanding and Managing Change: Techniques for dealing with generational perceptions and other employee attitudes
A clear, simple and effective communications process must be implemented in order to deal with generational change, technology change, customer expectation change, job change and more. Scott Deming’s twenty-plus years of national advertising agency ownership and business consulting with multi-national, publicly traded companies, as well as small, independently owned entities has given him the experience and expertise to effectively deal with these issues. As part of the “Brand Building” process, it is imperative that management understands the techniques for creating an environment that welcomes and correctly manages change.
One Team – One Brand: Leadership essentials for creating the ultimate employee environment
This is where it all comes together! Great branding comes from turning typical customers into loyal, lifelong evangelists. Customers are transformed into evangelists by delivering unique, emotional, one of a kind, unexpected customer service. But make no mistake - great customer service starts from the inside, and ultimately starts at the top. In this powerful, interactive program, leaders will better understand how to effectively communicate, motivate and empower their people to work together toward one common goal – a goal that they not only understand, but whole heartedly believe in.
"Perceptual Reality"
You know what you do and what you sell, but does everyone in your organization have the same understanding? You think your employees and colleagues understand what you mean and where you're coming from - Do They? More important, do your customers truly understand what you do and how you do it? Believe it or not, what you think you sell and what your customers hope you sell are two different things. How well you think you're doing and how well your customers think you're doing are always two very different things. You perceive your business from a business person's perspective. Your customers do not. They perceive your business as something they hope you can provide to make their life better. In Scott Deming's Keynote Address titled "Perceptual Reality" you'll discover how to see your business through your customers eyes and how to provide the level of service they crave - not what you think they want. Don't miss this captivating, thought provoking and transformative presentation on "Perceptual Reality!"
The ValYOUable Organization – Powered by Purpose
Most companies have a mission statement, but it’s merely a well written paragraph, mounted on the wall of the conference room and visible on the company website. Most companies have a mission statement, but very few organizations live that mission statement, because it was written by a few people at the top who thought the words would resonate with their customers, with very little thought put into where the words came from. In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book – “Powered by Purpose” he challenges his audience to understand your values and where those values came from, and how those values dictate your decisions and drive you to your purpose. Next, he shows the process for surrounding yourself with people who share your values and desire your purpose. This does not mean to surround yourself with yes men and yes women. In fact, Scott discusses the importance of tossing out ego and welcoming healthy debate and contrary ideas. Case studies will be discussed and proof will be shown, that companies without a purpose driven and value oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.
Creating the Ultimate Customer Experience and Creating Customers for Life!
“What do people think of when they see or hear your name? Think about this question very seriously. In other words – How Powerful is Your Brand?” This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry. Scott Deming’s presentation “Creating the Ultimate Customer Experience” breaks all boundaries of the typical customer service or brand building processes. He takes his audiences on a fast-paced, high-energy journey to creating the ultimate customer experience and building their powerful, emotional and sustainable brand. He inspires each and every attendee to immediately implement these simple processes and turn every customer into a loyal evangelist for life! And as he says – “It is these evangelists who will take you to the Promised Land.”
All Scott Deming Books
Powered by Purpose: Identify Your Values, Discover Your Purpose, and Build Success for Life!
Purchase Book
The Brand Who Cried Wolf: Deliver on Your Company’s Promise and Create Customers for Life
Purchase Book“You blew us away! We couldn’t be happier with you and with the outcome of your incredible presentation!”
- | AT&T
“As you can see from the enclosed evaluations, your program was very well received and our attendees found your information to be outstanding. Each one says the same thing…‘WOW!’ I love the one which says, ‘I hope my boss was listening.’ …Thank you! Thank you! Thank you!”
- Publicity Director | Husqvarna
“These words come from our entire marketing and management staff when I say thank you for helping us to deliver the most successful kickoff meetings to date! Thank you for spending time in our stores, offices and at the call center to really learn our business. Because of the research you did, your message was spot on with our own company issues and objectives. Finally, thank you for delivering the most energetic, captivating, entertaining and meaningful presentations these groups have ever witnessed! You’re a pro’s pro!”
- Associate Director of Marketing | Verizon Wireless
“Thank you for speaking at our Marketing Staff meeting on February 23. It was highly praised and I received numerous comments from management and my co-workers regarding how much they enjoyed it. Thank you for your energetic, informative and impressive presentation as well as the smaller break-out sessions in the afternoon.”
- | USAA Enterprise Brand Marketing
