More often described as a catalyst and non-conformist, Tom Asacker is a popular speaker and writer with a strong background in business and brand strategy, as well as internal culture and operations development.

He brings a breadth of marketing, management and operational expertise from prior management posts at G.E., as well as from his entrepreneurial experience as co-founder and President of a high-tech medical device company and his role as a brand advisor to some of the world’s most well respected firms.

Tom's latest book is called Opportunity Screams:  Unlocking Hearts and Minds in Today's Idea Economy. Published by Paramount Market Publishing, Inc. In the book Tom argues that the leaders of the future—the winners in the marketplace of ideas—will be those who master the distinctions of that marketplace. In this eye-opening little book, Tom demystifies today's rapidly changing marketplace and makes the hidden, yet essential criteria for success, viscerally clear.

A Little Less Conversation, also published by Paramount Market Publishing, Inc., puts forth Tom's argument that it's time to cut back on the conversation and focus on bringing value to the customer. And value, for Asacker, is less about price and more about how the customer feels about a product or purchase. In Asacker’s view, the endgame for a company is to provide customers with a happy experience, and to enhance their sense of worth and belonging. That takes a certain amount of collaboration and dialog with customers, talking with them not at them.

In his book A Clear Eye for Branding, another Paramount Market Publishing, Inc. offering, Tom explains how branding has changed and why it is so important to understand how branding links to customers. 

Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and the Young Entrepreneurs' Organization, as a past member of their "Birthing of Giants" entrepreneurial executive leadership program.

Today, Asacker helps professionals, corporations and business organizations transition from being “economically-driven” to “emotionally-driven.” He accomplishes this mission through lectures, seminars, and advisory services that help his audiences gain new perspectives on growing value by focusing on making a difference in people’s lives. His material is as current as this morning's newspaper, and he always brings along a bag of down-to-earth examples and a healthy serving of his one-of-a-kind humor.

Asacker currently manages a demanding schedule in his commitment to informing and inspiring.  His client list reads like a who’s who in business, including Hewlett-Packard, Liberty Funds, MassMutual, National Association of Broadcasters, and UPS. He is also a columnist for Radio Ink magazine, and various on-line publications.

His work is praised by numerous business leaders, and bestselling authors:

- Mark Victor Hansen, Co-creator, Chicken Soup for the Soul series

- Scott Bedbury, Author, A New Brand World

- Joe Marconi, Author, The Brand Marketing Book

- Bob Nelson, Ph.D., Author, 1001 Ways to Reward Employees