David Loshin is the president and principal consultant at Knowledge Integrity, which he founded in 1999. David is the author of Enterprise Knowledge Management - The Data Quality Approach, (Morgan Kaufmann, 2001) which describes a revolutionary strategy for defining, managing, and implementing business rules affecting Enterprise-wide knowledge management and information compliance. David is widely recognized as an expert in Information Quality, frequently contributing to Intelligent Enterprise (whose editor, Justin Kestelyn, described David as "Our resident expert on Data Quality"), a monthly columnist for the online community datawarehouse.com, serving on the Editorial Board of DM Review magazine, started writing a monthly column for DM Review in October 2002, is a quarterly featured columnist for the Data Administration Newsletter (www.tdan.com) and is a featured monthly columnist for www.businessintelligence.com. David's latest book, Business Intelligence: The Savvy Manager's Guide was published in June 2003. In addition, David was invited to create and teach a graduate-level course on Data Quality at New York University, has been asked to create a course on "Business-Rule Data Validation" for the Data Warehousing Institute, and has taught a tutorial on data quality at the Information Impact Information Quality Conference 2003.

David is a veteran of the Financial Industry, having worked for Morgan Stanley for their IT Division in Options Pricing and Securities Processing. At MSDW, David worked on automating the generation of code for creating options pricing objects, and later assisted in the accounts renovation project, creating inline data validation routines for preventing duplicate customer account creation. Prior to MSDW, David was a senior compiler designer for Thinking Machines Corporation, a pioneer in Massively Parallel Processing, where he focused on performance optimization, code optimization, and automatic parallelization. David's previous books focus on scalable high performance computing, both at the hardware level, High Performance Computing Demystified, AP Professional (1994) and at the software level, Efficient Memory Programming, (McGraw-Hill, 1998). David's contributions to High Performance Computing have been recognized by both Sun Microsystems and Compaq/HP, who have both contracted with Knowledge Integrity to provide consultation on improving the performance of their different compilers.