Bill Cates CSP, CPAE, is a Hall of Fame motivational keynote speaker and an expert in client attraction and client engagement. Bill challenges sales people, managers, small business owners to question their assumptions, identify their limiting beliefs, and adopt more productive behaviors. He will help them increase client loyalty and leverage that loyalty into an increase in word of mouth, referrals, and personal introductions. The net result is more sales!
Bill is the author of 5 books, including Get More Referrals Now! and Beyond Referrals. He has revolutionized the way businesses acquire more high-value clients through referrals, introductions, and champions – increasing revenues and decreasing expenses at the same time. Bill is the author of Unlimited Referrals: Secrets That Turn Business Relationships into Gold, and president of Referral Coach International.
Bill Cates is considered the nation's foremost expert and speaker on increasing sales through high-quality referrals. He has revolutionized the way business professionals are using referrals and other powerful marketing strategies to attract more clients and increase sales. Individual producers and companies call on him to help them increase sales and enhance client loyalty with his proven system. Bill Cates is the creator of Unlimited Referrals Marketing System® and The Referral Coach Solution(TM).
In the past 20 years, Bill has spoken to over 1500 audiences on 5 continents, including keynotes for the prestigious Million Dollar Round Table in the US, Australia, Korea, and Malaysia. Bill’s content-rich keynotes and breakouts are dynamic, fun, and high energy. He will interview your most successful reps/members and incorporate their stories and best practices into his program – making them the stars! Bill’s authenticity and ability to connect with your audience will result in a highly interactive session. Your people will leave feeling good about themselves and with practical ideas to increase results.
Bill Cates delivers high-content, high-energy keynotes, seminars, and comprehensive training programs. Bill and his referral system have been featured in Success Magazine, Entrepreneur Magazine, Money Magazine, and Selling Power Magazine, and his own business success has been featured in Money Magazine. Bill Cates writes monthly columns for On Wall Street and Horsesmouth.com. He is a founding expert of MentorU - a prestigious online mentoring and training company.
On the front line of sales for over 20 years, Bill Cates knows what it takes to win and keep a client's business. His high-content, high-energy, interactive programs provide proven strategies, along with the motivation to put those strategies into use. Bill Cates, often called "America's Referral Coach," teaches his strategies to salespeople and small business owners. His clients include such companies as American Express, Bank of America, Merrill Lynch, Northwestern Mutual, United Van Lines, Principal Financial Group, and many others.
"The feedback for your presentation to the Financial Planning Association was exceptional. The topic of Referrals is prized topic that constantly frustrates planners and firms in our industry as the industry evolves and begins to shed the image of pushy sales people. This is why your presentation was so important to our membership"
"The Bill Cates' Referral Training Program is the best in the business. We're using live programs and his video-based program. For the 50 advisors who went through his first session, new clients acquired through referrals are up 30% over the same period last year."
"Bill Cates’ presentation to our Agency Force was fantastic. He was engaging, humorous, and his content really hit home for us. Even our ‘toughest veterans’ were impressed with his message and his style. The feedback has been wonderful and just a week after the program, I’m already hearing of results people are having with his techniques."
“Your referral system is ‘how we do business’ here. Why? It flat-out works. The results continue to be great. The word has gotten out and even some of our top producers have gone through the video-training program.”