Top-ranking Baby Boomer marketing speaker, Brent Green presents a distinctive and challenging perspective about marketing and advertising to Baby Boomers, having worked as a counseling therapist for five years, followed by 30 years in marketing communications as an award-winning creative director and copywriter. Through dramatic, high-end multimedia presentations, he enlightens audiences about the Baby Boomer business opportunity with the insights of someone who has been marketing to them since they were young adults.
In his influential book Marketing to Leading-Edge Baby Boomers, Brent delivers all the insights and strategies you need to achieve extraordinary business success as you determine what uniquely motivates Boomers and how to communicate with them in meaningful and mutually beneficial ways. This “fascinating and trenchant tome” discloses seminal strategies for marketing to one of the nation’s most economically powerful cohorts.
Brent’s newest book is entitled Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future. This book reveals how Boomers are transforming major industries as they age beyond 50 and 60. Industries analyzed in the book include travel, housing, healthcare, luxury products, financial services, technology products, consumer packaged goods, products targeting Boomer women, and products targeting Boomer men. Brent also hosts a companion radio program under FMG Radio Network, where he has engaging conversations with the world’s leading experts on Boomers, business and aging.
Brent is widely respected as a powerful, thoughtful public speaker and trainer. A graduate of the Dale Carnegie program, he was an assistant instructor for several years. He has been a member of Toastmasters International for over twenty years, and he has received several first-place regional awards for public speaking. He has served as a trainer on the adjunct faculty of the Center for Creative Leadership. He is also a veteran workshop leader, focusing on helping senior executives manage media interviews and public speaking. He has performed as a keynote speaker throughout the U.S. and Canada and overseas, including speeches in Belgium, The Netherlands, Germany, France, Spain, and Sweden.
Based on extensive and prolific attendee accolades received for the Educational Travel Conference, the conference was an unqualified success. Brent Green's contribution hugely facilitated this success, and helped us raise the bar for another great ETC meeting experience. His wonderful encore performance at ETC ... received a 4.68 rating out of a possible 5.0. Our colleagues very much enjoyed his presence. He brought an 'A Game' to ETC and is a consummate professional. I have very much enjoyed working with him over these past years. It has been a pleasure and honor.
Brent Green's presentation on the Boomer man — how to understand what shapes his value set, informs his decision making as a consumer, and influences his personal and professional goals at midlife — offered superb and timely insights for the marketing professionals in attendance at the 2010 Florida Boomer Lifestyle Conference. His engaging talk and dazzling multimedia show were the highlights of our densely packed agenda, and as producers we received rave reviews for having him speak. Brent Green is an essential speaker for anyone hosting an event addressing the needs of Boomer consumers today.
I am writing to thank you for your contribution to the National Ski Areas Association annual conference. We have received many compliments. Your program was integral to our success. Everything you promised, you delivered. The audience left with a much stronger knowledge of the Boomers and how to reach out to Boomer markets. But your program provides more than just good information; it is done in an entertaining multimedia format that hooks the audience at the outset and keeps their undivided attention throughout.
Brent Green’s presentation at GlobalShop left the audience wanting more. The multimedia combination of images and sounds from the ‘60s and ‘70s was a perfect background for Green’s insightful views on how to market to Boomers today by tapping into their unique, collective history and appealing to their independence and energy (maintained even as they age) and their enduring values of healthy living and sustainability. Green cautioned retailers not to miss out on the huge economic opportunities that Boomers represent.