Researcher and author Carlos Conejo, also known as the"Bilingual Dynamo is an expert on the rapidly growing multicultural marketplace. He assists organizations through this current evolutionary change developing sound values-driven business strategies for penetrating and growing these multicultural markets. Additionally, he conducts major work in the area of economic development, lean manufacturing, and workforce development in either English or Spanish. He has shown organizations how these transformational changes can be used as a competitive weapon in an ever-increasing global society.
Mr. Conejo is a member of American Society for Training & Development, National Speakers Association and the International Federation of Professional Speakers, and he has been featured on KNBC-TV, The Lifetime Channel, and numerous TV and national radio shows. His bilingual audiocassette, 7 Secrets For Your Success, is in its second edition.
With 50% of America's workforce of another ethnicity or culture, Carlos writes books for professionals who want to learn how to manage organizations with large multicultural workforces. Motivating Hispanic Employees: A Practical Guide to Understanding & Managing Hispanic Employees is a must have for managers and organizations. In his most recent book, Recruiting & Retaining Multicultural Employees, Carlos provides a notebook format with bonus Employer's Handbook that is a great, interactive tool for recruiting managers and HR professionals.
Carlos was born in San Jose, Costa Rica, and immigrated to the United States at the age of six. He graduated with a degree in Business Administration/Marketing in 1979 from Pepperdine University in Malibu, California.
Most recently he spent over 10 years as a Product Manager and Sales Manager in the health insurance industry, where he parlayed his knowledge of demographics and marketing information into record-setting production. Mr. Conejo is now President of Multicultural Associates, a firm specializing in bilingual employee training & development.