Charlotte Beers

Charlotte Beers

Legendary Advertising CEO and Former Under Secretary of State for Public Diplomacy and Public Affairs

Speaker Categories: | Female Media | Women in Business, Finance | Female Motivational | Women Workforce Issues | Business Leader, CEO | Marketing

Travels From: SC, United States.

Speaker Fee Range: $20,001 to $40,000*

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Charlotte Beers Bio
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Legendary Advertising CEO and Former Under Secretary of State for Public Diplomacy and Public Affairs

Born in Texas, Charlotte Beers has combined her business insight with an innate Southern charm to become highly successful in the competitive world of advertising and marketing, which in turn took her on to the position of Undersecretary for Public Diplomacy and Public Affairs reporting to Secretary of State Colin Powell. Charlotte was named “the most powerful woman in advertising” and was called “the queen of Madison Avenue.” Featured on the cover of Fortune Magazine and Business Week Magazine as one of the most powerful women in America, her mantra of the difference between products and brands revolutionized major ad campaigns, bringing unprecedented success to her clients and the advertising agencies she managed.

Turn-Around Expert

Charlotte began her career in advertising as an account executive at J. Walter Thompson Advertising, becoming the first female Senior Vice President in the firm's history. From J. Walter Thompson, Charlotte was called to bring her skills as a turnaround agent to Tatham-Laird & Kudner as CEO. During her time as Tatham’s CEO, their billings tripled and major accounts were brought under the company's umbrella. Her success led her to her next position as Chairman/CEO of Ogilvy & Mather Worldwide, a $5.4 billion, 8,000-employee, multinational advertising agency. In her five years with the firm, billings increased by $2 billion. Harvard Business School and many other universities still teach this best-selling case study on leadership titled “Charlotte Beers at Ogilvy.”

Undersecretary of State for Public Diplomacy & Public Affairs

From 2001 to 2003, she served as Undersecretary of State for Public Diplomacy & Public Affairs, taking on the task of bringing Brand America to the world, with special focus on the Middle East. For her service, Charlotte was awarded the Distinguished Service Medal, the State Department's highest honor.

Awards and Accolades

Charlotte’s additional accolades include the “Legend in Leadership Award” from the Yale School of Management, being named one of Glamour Magazine's “Women of the Year,” the Sara Lee Frontrunner Award and the esteemed Matrix Award from the New York Women in Communications. Charlotte was also inducted into the Advertising Hall of Fame in 2009.

Affiliations

Charlotte currently serves on the Board of Martha Stewart Living Omnimedia and conducts seminars throughout Europe and the United States called “The X Factor,” “X” representing the potential of women to lead. The workshops have given women the tools to take charge, find pride and power at work, and to learn to never miss a moment to lead in the many industries they represent.

I'd Rather Be In Charge

Charlotte is sharing her extensive knowledge and experience in I’d Rather Be in Charge, providing concrete, step-by-step solutions to the serious issues facing working women today: Though exceptionally qualified, willing, and ready for the challenge, women are not yet in positions of influence and leadership in many of the industries they represent. Based on wisdom Charlotte has gained on her journey from a brand management position at Uncle Ben's Rice, to Chairman of two worldwide advertising agencies, to Undersecretary of State, I’d Rather Be in Charge offers sophisticated guidance from an inside source who has been in the trenches.

The X Factor: Women in Charge

The “X” represents the potential of women to lead. These workshops give women the tools to take charge, find pride and power at work, and to learn to never miss a moment to lead in the many industries they represent.

  • I'd Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work
    I'd Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work Purchase Book

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  • I'd Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work
    I'd Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work Purchase Book
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