Chuck Underwood is one of the founding scholars who pioneered the field of generational study. As founder/principal of generational consultancy The Generational Imperative, Inc., he trains, consults, and conducts research for American business, government, education, and religion on a long list of generational strategies.
His book, America’s Generations In The Workplace, Marketplace, And Living Room, is the most comprehensive presentation of generational dynamics and business strategies ever published; the “bible” of generational studies.
Chuck is the creator and host of the national-television PBS series, America’s Generations With Chuck Underwood, the first such series in the history of national television. This miniseries presents the life stories, thus far, of the Silent, Boomer, GenX, and Millennial generations. It is humorous, poignant, and unforgettable storytelling, presented by Chuck to a full-house theater audience. It's a mesmerizing stroll down Memory Lane AND a forecast of each generation's future.
Having studied and researched the generational values and beliefs that guide the decision-making of Americans for more than three decades, he is one of the elite, top-tier generational speakers and consultants on a long list of generational topics and strategies and is consistently evaluated by audiences as the nation’s best generational speaker (see “Testimonials” on this page). His clients are a Who’s Who of American business, government, higher education, and all other sectors.
Chuck had spent his earlier career in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer, and then as a creator and producer of original programming. He has hosted and produced shows that have aired nationally and internationally. His 7th national-television show in his PBS series about America’s Generations will be on the air, city by city, in 2017 and 2018 and is entitled “Boomers Up - No Excuse”.
He recently developed the first training program for mental-health clinicians in Generational Behavioral Health Care Strategy. He also pioneered the study of generational leadership eras and their enormous impact on the direction of the United States, and then made this topic into a national-television show on PBS. The most comprehensive book ever. The first TV series ever. Breakthrough generational research and training. You get the idea. Audience testimonials that consistently begin with “The best I’ve ever heard”. The bottom line is this: maybe you don’t need “the best”. But if you do? Up there at the very tip-top of generational speaking, there is Chuck Underwood. Singular in his knowledge and his ability to deliver a life-altering, spellbinding presentation to your audience.
“I have read much on generational behaviors and attended other sessions; this was truly the best.”
“Chuck is definitely the front runner when it comes to the topic of generational studies.”
“Chuck is the “best” I’ve heard on this topic.”
“Quite possibly the greatest presentation I have ever experienced.”