Daymond John

Daymond John

Successful Entrepreneur, Marketing & Branding Expert, Founder of FUBU clothing brand and Star of ABC's Shark Tank

Speaker Categories: Fashion Industry | Marketing | Negotiation | Sales | Business Leader, CEO | Entrepreneurship | Leadership | Celebrity Headliners | Diversity, Inclusion | Black History Month | Diversity, Inclusion

Travels From: NY, United States.

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Daymond John Bio
Speaker Topics

Business Leader, Marketing & Branding Expert, Founder of FUBU clothing brand and Star of ABC's Shark Tank

A young entrepreneur, industry pioneer, highly regarded marketing expert, business speaker and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond John aka "The Shark" has evolved from one of the most successful fashion icons of his generation to a highly sought after branding expert, author, consultant, and as a famous speaker in business and motivational genres.

Business Beginnings

Daymond’s creative vision and strong knowledge of the marketplace created one of the most iconic fashion brands in recent years. FUBU, which means “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond helped to create the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market. The business speakers first foray into the apparel market came when he wanted a tie-top hat he had seen in a popular music video, but could not find one for a good price. With the sewing skills he had learned from his mother, Daymond started making the hats for himself and his friends. Realizing he was on to something, Daymond made a sizeable order of the tie-top hats, sold them on the streets of Queens and made $800 in just a few hours. There was a buzz about Daymond’s products that simply could not be ignored. Success was immediate. With the brand transcending into the mainstream markets, at its peak FUBU recorded annual sales of $350 million, placing it in the same stratosphere as designer labels such as Donna Karan New York and Tommy Hilfiger.

International Success

In 2001, FUBU grew almost 75 freestanding stores in countries such as Mexico, Korea, Saudi Arabia, South Africa, China, and Japan. In an attempt to expand his fashion empire, Mr. John and his partners also acquired several other apparel companies that appealed to all different kinds of consumer bases, such as – Willie Esco, Kappa USA, Drunkin Monkey, Heatherette, Coogi and Crown Holder – just to name a few.


In 2005, the business speaker entered the literary world with his first book Display of Power: How FUBU Changed A World of Fashion, Branding, and Lifestyle, which tells the story of his awe inspiring journey and provides a roadmap for those who aspire to succeed in business and in life. Daymond followed up with his second book, The Brand Within: How We Brand Ourselves, From Birth To The Boardroom, which examines the loyal relationships companies seek to establish with the public by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge experiences in the fashion business, as well as, his hard-worn insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.

Becoming "The Shark"

In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks”, Daymond and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, Daymond becomes partners with the entrepreneurs helping turn their dreams into a reality. Millions of viewers tune into the show as Daymond demonstrates his marketing prowess and entrepreneurial insights, which have earned him his nickname as “The Shark.”

Marketing and Branding

Due to the increasing amount of requests from major companies, Shark Branding was formed to provide companies with the marketing insights that have made Daymond John and his companies successful over the years. The firm consults companies on innovative strategies to connect with their consumers more effectively by associating with the world’s most influential celebrities, musicians, and personalities. Whether it’s activating a celebrity endorsement, integrating product in a music video, TV show or consulting on how to effectively speak to their consumers, companies rely on Shark Branding to utilize Daymond’s contacts, strategies and relationships to produce real results and increased sales.

Awards and Accolades

In recognition of his contributions to fashion and the face of American business, the motivational speaker has been celebrated with some of the most prestigious awards including: keys to over a dozen cities, Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the first ever Essence Award given to a company, Crain's Business of New York Forty Under Forty Award, Ernst & Young’s New York Entrepreneur of the Year Award, the Brandeis University International Business School’s Asper Award for Excellence in Global Entrepreneurship, the NAACP Entrepreneurs of the Year Award and the Congressional Achievement Award for Entrepreneurship just to name a few.

Goals & Motivation

In this keynote, presented in his charismatic style, The Shark, Daymond John, takes audience members on an inspiring, emotional rollercoaster rides. The motivation speaker will explain, first-hand, how a man, with no formal business training whatsoever, went from driving cabs and waiting tables at Red Lobster to creating a global fashion empire with retail sales exceeding four billion dollars to date, and a starring role on ABC’s hit reality business show, Shark Tank. Daymond entertains and awes audience members with true-life tales of his incredible successes and numerous failures. Equally important, however, he motivates, inspires, and teaches them how to set and go after their own goals with newfound focus and determination. Audience members will be galvanized as they realize they have been setting goals for themselves all of their lives – whether they realized it or not! What’s more, to their surprise, many attendees will learn that the goals they have been setting have been self-destructive. Unlike some “motivational speakers”, rather than spitting out tiresome “I can make it, so can you” clichés, Daymond shares the exact goal-setting strategies that he attributes to his success and teaches audience members how to incorporate them into their endeavors. This keynote will challenge attendees to exercise their brains in a way that cultivates a positive, goal-setting mindset.

Branding & Marketing

When William Shakespeare said, "All the world's a stage", he was indirectly talking about branding! This informative business keynote is like nothing else on the market. Sure, there are other business speakers that may explain how to market and brand a product, but how many explain, step-by-step, how to brand yourself and transfer that power into your job, company or product? Did you realize that you’re a brand? According to The Shark, you were branded the day you were born and continuously every second since! In this keynote, The Shark, Daymond John, gives audience members in-depth insight into how your personal brand affects all aspects of your life. Not only will attendees learn the importance of branding, the business speaker will reveal some of the tricks that helped him expand his brand into dozens of countries around the globe. The techniques shared can be applied to personal branding as well as to the branding of products and concepts. Corporations love employees with a strong sense of branding because it inspires out-of-the-box thinking, creating an infectious energy that flows throughout the work environment. It's no secret that the world has gotten smaller. Facebook, MySpace, Twitter, Foursquare, and dozens of other social websites have increased the desire for people to be noticed as a brand, let The Shark, Daymond John, show you how in his powerful business speaking engagement.

Negotiating Strategies for Women

Women - You have more power than you may think! Although The Shark, Daymond John, is one of the most recognized negotiators on network television, and has conducted hundreds of negotiations with both men and women throughout his twenty years in business, the motivational speaker never planned on speaking on negotiation strategies for women; that is, until California First Lady, Maria Shriver, called upon him to speak on this very topic for her annual Women’s Conference. Feeling a bit out of his realm and comfort zone, The Shark, Daymond John, decided to immerse himself in research to find out what, if any, differences existed between how men and women tend to negotiate with each other. In this business keynote, Daymond shares what he discovered in his research and personal experiences over the years. His findings will have audience members sitting up and taking notes! According to business speaker, not only do women have several distinct advantages over men when negotiating – in both professional and personal settings, but quite a few disadvantages as well. Daymond will share specific techniques on how to respond to today's negotiation challenges. Not only will this keynote leave every attendee feeling empowered, more confident, and ready to tackle the world, they will have lots of fun and laughs in the process.

Diversity: A Good Business Practice

The world we live in is filled with more diversity than ever before. In this speech, Daymond John suggests that business owners should create teams with members from a variety of backgrounds in order to gain competitive advantage. FUBU once sold in 62 countries and has always been filled with diverse employees, so the business speaker knows diversity better than anyone out there. He discusses diversity from a social standpoint as well as from a business perspective, in addition to sharing secrets on the importance of diversity in hiring employees, choosing vendors, manufacturers, partners and teammates.

Fostering Creativity

Creativity and innovative thinking are defining characteristics of successful entrepreneurs. Now more than ever, however, corporate leaders are recognizing that entrepreneurial thinking isn’t just for entrepreneurs. Creativity, resourcefulness, and the ability to think outside the proverbial box are skills that are just as valuable in large corporations seeking to gain, or keep, a competitive edge as they are in start-ups. Thus, many of America’s leading companies are turning to entrepreneurs for their insight. In this keynote, Daymond John — one of the most notable entrepreneurs in the country today — uses personal examples from his phenomenally successful rags-to-riches journey to explain how he honed his entrepreneurial mindset. More important, the motivational and business speaker teaches audience members how they too can apply this mindset, which includes what he calls the “Power of Broke” thinking, to achieve goals and objectives — inside or outside a corporation.

The Brand Within: Branding Yourself from Birth to the Boardroom

Please contact us for more information about this business keynote.
  • The Brand Within: The Power of Branding from Birth to the Boardroom
    The Brand Within: The Power of Branding from Birth to the Boardroom Purchase Book
  • Display of Power: How FUBU Changed A World of Fashion, Branding, and Lifestyle
    Display of Power: How FUBU Changed A World of Fashion, Branding, and Lifestyle Purchase Book

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Recent Books

  • The Brand Within: The Power of Branding from Birth to the Boardroom
    The Brand Within: The Power of Branding from Birth to the Boardroom Purchase Book
  • Display of Power: How FUBU Changed A World of Fashion, Branding, and Lifestyle
    Display of Power: How FUBU Changed A World of Fashion, Branding, and Lifestyle Purchase Book


  • Daymond John, the “Shark,” did NOT disappoint! The message was extremely well received and positive feedback has since been flowing in from sponsors and attendees alike. Daymond is a rare commodity with a unique story of success…definitely someone worth paying close attention to.

    UFSC Toronto
  • Everyone, and I do mean EVERYONE, loved Daymond John, as well as his presentation. A board of trustee member stated that Daymond was one of the best lecturers to date because he captured and held everyone’s attention with his style of engagement.

    College of Business at RIT
  • The event went GREAT. Daymond John gave an amazing keynote – it was very entertaining and motivational. I would 100% recommend Daymond John. I appreciate all your assistance in making this event happen and we look forward to working with you again in the near future.

    Nova Southeastern University
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