George Yip is a research specialist in global strategy and marketing. He is a Professor of Marketing and Strategy and Associate Dean for Executive Programmes at Imperial College Business School. Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School, Dean of Rotterdam School of Management – Erasmus University, and faculty at Harvard, UCLA, Cambridge Judge, and London Business School.
His books include China’s Next Strategic Advantage: From Imitation to Innovation, Strategic Transformation: Changing While Winning, Managing Global Customers, Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region, and Total Global Strategy.
He serves on the editorial advisory board of MIT Sloan Management Review and other journals and has articles in over 100 publications, including in Strategic Management Journal, Harvard Business Review, MIT Sloan Management Review and California Management Review.
George Yip’s business experience spans from marketing and product management to consulting and innovation. He began his business career working in marketing and product management with Unilever. He also worked in account management for Lintas. He was the Senior Manager of Price Waterhouse's strategic management consulting services in the Eastern United States, and also a Senior Associate with The MAC Group in Cambridge, Massachusetts. Before becoming dean of Rotterdam School of Management, Erasmus University, he was Director of Research & Innovation at Capgemini Consulting.
Prof Yip is an outstanding speaker who has talked to top management groups and forums all over the world. In his talks, Prof Yip brings a unique combination of his Asian background, British eloquence and humor, and American expertise. He also blends academic rigor with business pragmatism, and draws on many company examples.
He has won two “best teaching” awards at UCLA and “best research” awards from Business Horizons (2000) and Journal of International Marketing (2000). The Times Higher Education Supplement ranked him among the 12 most successful academic consultants in the UK in any discipline (2006).
As a world leading authority in his field, George’s current research is centred on innovation in China. Winner of many ‘best teaching’ and ‘best research’ awards, George’s unique combination of an Asian background, combined with British eloquence, and American expertise, makes him one of the most lauded and highly respected business speakers in the world.
He grew up in Hong Kong, Burma, and England and was educated at Dover College, and Magdalene College, Cambridge University in UK. An MBA from Harvard Business School, Yip is also a ‘Doctor of Business Administration’ in Business Policy from Harvard Business School where he was supervised by Prof. Michael E. Porter.