Greg Link is Co-founder, President and CDO (Chief Deal-making Officer) of CoveyLink, a fast growing boutique consultancy committed to influencing influencers to grow their careers and their organizations at the SPEED of TRUST™. As President of CoveyLink, he draws upon his trusted reputation among business leaders throughout the world to attract alliances, talent, and select clients. A recognized authority on leadership, sales, and marketing, Link is a sought-after advisor and speaker.
As a co-founder and Senior Vice President of the Covey Leadership Center, Link orchestrated the marketing and public relations campaign that led Stephen R. Covey’s book, The 7 Habits of Highly Effective People, to the number-one best selling business book of the 20th century (survey by CEO Magazine), selling over 15 million copies in 38 languages. He created the marketing momentum that helped propel Covey Leadership Center to a $100+ million-dollar enterprise with offices in 40 countries. Link continues his 18-year relationship with now FranklinCovey as the lead publishing and marketing advisor to: Stephen R. Covey, Sean Covey, Roger & Rebecca Merrill, Hyrum Smith, and other FranklinCovey authors.
Link developed and led the Covey Leadership Center’s seminar business and business development efforts and negotiated profitable multi-million dollar business alliances and joint ventures. He led the international publishing success resulting in partnerships with over 30 publishers worldwide. This included making publishing history in Japan, leading the strategy that sold over one million copies of a foreign language translation non-fiction business book: The 7 Habits of Highly Effective People in Japanese. He was also instrumental in formulating and executing one of the largest international business satellite broadcasts with partners, Lessons in Leadership and Fortune Magazine. The program continues to be broadcast annually in over 40 countries.
Link has taught Principle Centered Leadership and advised executive clients at numerous leading enterprises, including Hewlett Packard, U.S. Navy Resale, U.S. Navy Supply, Sony, Chevron Oil, San Diego Gas and Electric, IBM, Microsoft, and numerous other organizations.
His business acumen and experience as a successful business practitioner inform his presentations and make them uniquely relevant to clients. He is a riveting and energizing speaker who significantly impacts his audiences. He is currently a trusted leadership and business confidant and advisor to leading authors, senior executives, and other high performers in both the private and public sectors.
SPEED of TRUST
“Leading at the SPEED of TRUST” practices significantly lower costs and increase speed, profits, and influence. In this fast-paced and engaging presentation, Greg Link dramatically demonstrates the leadership benefits of TRUST from the informed perspective of a CEO and teaches how to establish and grow a high-trust, high-performance organization. TRUST, more important than VISION, you ask? Yes! No matter how grand a vision, the high cost of low trust can prevent you from reaching it profitably. TRUST, more important than STRATEGY? Yes! While high trust can‘t make a poor strategy succeed, the high cost of low trust can derail an otherwise great strategy. TRUST, more important than SYSTEMS and STRUCTURE? Yes! No degree of re-engineering and quality control can overcome the sabotage and tax of a low trust culture. TRUST, more important than SKILLS? Yes! No matter how skilled a group, the high cost of low trust can disrupt their potential success. Nothing repels talent like a high control, low trust workplace. We call it the “SPEED of TRUST®.” Leading at the SPEED of TRUST is both more financially rewarding AND just plain fun and energizing. KEY LEARNINGS • Recognize TRUST is measurable and a skill that can be both taught and learned • Improve speed and influence while increasing profitability • Listen first, keep commitments, and extend smart TRUST • Amplify the speed, impact, and execution of all strategic imperatives • Make TRUST an explicit strength as a leader • Recognize and transform a TRUST Tax™ into a TRUST Dividend™
