Dr. Haiyang Li is professor of strategic management and innovation at the Jesse H. Jones Graduate School of Management, Rice University. Before joining Rice University, he was on the faculty of Department of Management at Texas A&M University.
Area of Expertise
Dr. Li’s research interests focus on technology entrepreneurship and innovation (particularly in China’s transition economy), strategic alliances and multinational firms’ innovation in emerging markets, as well as the growth of China's high tech science parks. His articles on the above issues have appeared Academy of Management Journal, Strategic Management Journal, Journal of Marketing, Organization Science, Journal of Product Innovation Management, Management and Organization Review, Journal of High Technology Management Research, Journal of International Marketing, International Business Review and others. His paper entitled "The effects of control systems on salesperson trust in the sales manager: a contingency model and empirical test in the context of new product launch" (co-authored with Kwaku Atuahene-Gima) won the Best Paper Award in the Sales SIG track of the 2001 American Marketing Association (AMA) Winter Marketing Educators’ Conference.
Dr. Li has served on the editorial review boards of multiple journals including the Academy of Management Journal, Strategic Entrepreneurship Journal, Journal of High Technology Management Research, International Journal of Emerging Markets, and Multinational Business Review. He is a keen supporter of the profession through his membership of several professional associations including Academy of Management (AOM), Strategic Management Society (SMS), Academy of International Business (AIB), International Association of Chinese Management Research (IACMR), and Product Development and Management Association (PDMA).
He earned a Bachelor and a Master in economics from Renmin (People’s) University of China and received a Ph.D. from City University of Hong Kong. His major field of study was Innovation and Strategic Management with his dissertation titled Marketing Strategy and New Venture Performance in China’s Transitional Economy.