Ira Blumenthal

Ira Blumenthal

Marketing Expert & Author of Ready, Blame, Fire!, and Food Industry Leader

Speaker Categories: Marketing | Food Service Industry | Business Growth | Change Management | Branding

Travels From: GA, United States.

Speaker Fee Range: $5,000 to $10,000*

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Ira Blumenthal Bio
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Marketing Expert, Food Industry Leader & Author of

Ready, Blame, Fire!

Considered a modern day "Renaissance Man," Ira Blumenthal has counseled world class clients such as Coca-Cola, Nestle, Kroger, McDonald's, Harrah's, American Airlines, Disney, United Artists, Marriott, Exxon, Wal*Mart and others in areas related to branding, strategic alliances,marketing, change management, re-invention and success. As president of Co-Opportunities, Inc., an Atlanta-based consulting company, Ira is a highly respected food industry visionary.

Respected Presenter

Delivering over 75 speeches annually, Ira has served as the "opener" for leaders such as President George Bush (Sr.), General Colin Powell, Tommy Lasorda, Bob Dole, Lech Walesa, Henry Kissinger and others…and has lectured on four continents. Recognized as a visionary business development expert, Ira has been quoted and featured in media sources such as "The Wall Street Journal", "USA Today", CNN, "BrandWeek", "Entrepreneur Magazine", "Executive Excellence", "Marketing News" and more.

Ira has a unique knack for engaging an audience. And while the audience is engaged, he educates them. One thing you can be guaranteed with Ira is that you never know what he's going to do next. He is an incredibly dynamic and knowledgeable speaker. ~ Chuck O'Dell, Division President Marriott

Author and Expert

Ira is a published author. His successful first book, Ready, Blame, Fire! (Myths and Misses in Marketing) was followed by the nationally acclaimed Managing Brand You published by the American Management Association and printed in two languages and audio. It focuses on "personal branding."

Ira has also published over 200 articles on business development, change management and branding.He has also received numerous business and civic awards and honors, including The Educational Foundation's highest honor for his contributions to "…spirited, innovative business education."  He is the recipient of the coveted "George Washington Honor Medal For Literary Excellence" (Freedoms Foundation).

Ira was awesome. He got a standing ovation at the end. Ira was fantastic! Thank you (addressed to the bureau that booked Ira) for sending us the BEST!!! He was wonderful. Everyone loved him and his style was perfect for the audience, time and theme. ~ Donna Fields, Vice-President, BellSouth

Renaissance Man

The former host of a popular radio talk show, "Success Talk," Ira has interviewed "success stories" such as General Colin Powell, Mario Andretti, Tommy Lasorda and other notables. He has been a visiting university professor at The University of Notre Dame and Michigan State University and was the inaugural "Executive-In-Residence" at Georgia State University's School of Hospitality and in 2012, was named Executive-In-Residence at Kennesaw State University. Ira was a top marketing executive at The Sara Lee Corporation and served as President of Rymer Foods, an organization he led to quantum leap growth from $90-million to over $200-million in three-plus years. He is the recipient of one of the highest honors in the food business, "The Key Person Award," and has been honored with numerous civic and professional awards... and sits on a number of boards.

Change Is Inevitable. Growth Is Optional.

There is one constant in life (and business)… change! Yet, change is not new. What is new is the incredible speed of change. Industries, companies and careers have gone from “distinction” to “extinction” because of their inability to adapt, adjust and master change. This session offers a high-content, high-energy, “hands on” approach to embracing, as well as capitalizing on change in business building. After all, change is to business what oxygen is to life.

Strength In Numbers

Call it business development synergies, joint ventures, partnering, or strategic alliances… there is truly “strength in numbers!” This highly interactive keynote educates and motivates companies of all sizes (entrepreneurial, second tier, mid-size, multi-national) on the importance, power and viability of alliances. After all, we are fast-moving into “The Age of Collaboration.” Collaborative advantage leads to competitive advantage.

Brand-Building For Your Future

Products are consumed. Brands are purchased. In our branded world, we make Xerox copies, blow our nose in Kleenex, snack on Jell-O, relax in the Jacuzzi and cover wounds with Band-Aids. From Nike on our hats to Tommy on our shirts to Swatch on our watches and Starbucks in our cups, branding is critical to business development. This session focuses on the philosophy, strategy, guiding principles and “best practices” to create, build, maintain and manage brand success. After all, regardless of what your title is, everyone’s a brand manager… Great examples, provocative anecdotes and purposeful humor make this a great session, especially when customized for the industry, client and event. Everyone’s a brand manager!

Managing Brand You

What if you thought of yourself as a brand? Everyone struggles with what they stand for… or what they’d like to stand for… Each one of us is a brand. This speech focuses on the disciplines of business branding and applies them to the process of crafting, developing, extending, managing and protecting your most important brand… “Brand You!” Ideal for business executives, sales professionals, even non-business audiences… this is an interactive, high-energy, fun-filled educational (and inspirational) speech (and workshop) experience. What if you thought of yourself as a brand?

Myths and Misses in Marketing

Based on Ira’s book, “Ready, Blame, Fire!”, this energetic speech (or workshop) focuses on challenging conventional wisdom. Targeting the fourteen greatest “myths” in marketing (i.e. “Bigger Is Better!”, “Close Enough Is Good Enough,” “The First One In Wins,” “It Won’t Happen Here!,” etc.), participants learn from history (the “misses”) and gain a well-defined understanding of the “compelling imperatives” for success in a complex, highly competitive business climate. The focus of this session is on business development, quantum leap growth, alternative channels of distribution and marketing success.

The DNA of Success

In business and in life, success (and fulfillment) is not an accident. Using dynamic messages on success from his talk show interviews with “success stories” such as Colin Powell, Mario Andretti, Debbi Fields, Tommy Lasorda and others, as well as his diverse business career, Ira provides audiences with the compelling imperatives for success, fulfillment and peak performance. Filled with “best practice” examples, provocative anecdotes and purposeful humor, this is a high-appeal speech with great content. The company (and career) on top of the mountain didn’t fall there!

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Testimonials

  • "Ira has a unique knack for engaging an audience. And while the audience is engaged, he educates them. One thing you can be guaranteed with Ira is that you never know what he's going to do next. He is an incredibly dynamic and knowledgeable speaker."

    Chuck O'Dell
    Division President Marriott
  • "If Ira Blumenthal could pitch, field, and bat as well as he communicates, I'd own his contract. He's destined for the speakers Hall of Fame."

    Mike Ilitch
    Founder and Chairman, Little Caesars; Owner, Detroit Tigers and Detroit Red Wings
  • "Your seminar on co-branding was definitely a hit, and helped make this year's conference our biggest and best ever. We have had tremendous comments about your presentation from our distributors and employees alike."

    J.L. Whitehurst
    Manager-Marketing Department Exxon Company, USA
  • "Here it is ten days later and I am still energized by your presentation. How the heck do you do that on a regular basis? What kind of vitamins are you taking? I think you could tell by the extended ovation that you were well received by the footwear executives."

    Barbara Singer
    Vice President of Communications Footwear Industries of America
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