Jagdish Sheth

Jagdish Sheth

Renowned scholar in the field of marketing, author of Chindia Rising, Founder of ICA Institute

Speaker Categories: Asia | Global Economy & Emerging Markets | Strategy | Leadership | International Affairs | Customer Focus | Corporate Culture | International Business | Business & Consumer Trends | Branding and Marketing | Business and Consumer Trends

Travels From: GA, United States.

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Jagdish Sheth Bio
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Internationally Renowned Scholar in the Field of Marketing, Author of Chindia Rising

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior to his present position, he was at the University of Southern California (7 years); at the University of Illinois (15 years), and on the faculty of Columbia University (5 years), as well as the Massachusetts Institute of Technology (2 years). Dr. Sheth is nationally and internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.

Work Experience

Professor Sheth has worked for numerous industries and companies in the United States, Europe and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool and many more. He has offered more than a thousand presentations in at least twenty countries. He is also on the Board of Directors of several public companies including Norstan (NASDAQ), Cryo Cell International (NASDAQ) and Wipro Limited (NYSE).

Awards and Recognition

In 1989, Dr. Sheth was given the Outstanding Marketing Educator award by the Academy of Marketing Science. In 1991 and again in 1999, he was given the Outstanding Educator Award by the Sales and Marketing Executives International (SMEI). Dr. Sheth was also awarded the P.D. Converse Award for his outstanding contributions to theory in marketing in 1992 by the American Marketing Association. In 1996, Dr. Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. In 1997, Dr. Sheth was awarded the Distinguished Fellow award from the International Engineering Consortium. Dr. Sheth is also a Fellow of the American Psychological Association (APA). The year 2004 was stellar for Dr. Sheth as he was awarded both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award which are the two highest awards given by the American Marketing Association.

Books

A prolific author, Dr. Sheth has authored or coauthored hundreds of articles and books. In 2000, Dr. Sheth and Andrew Sobel published a best seller, Clients for Life (Simon & Schuster) and in 2001, the book Value Space (McGraw-Hill), coauthored with Banwari Mittal, was published. Dr. Sheth's book, The Rule of Three (Free Press), was coauthored with Dr. Rajendra Sisodia and published in 2002. Firms of Endearment: How World-Class Companies Profit from Passion and Purpose was published in 2007.His newest book is called CHINDIA Rising: How China and India Will Benefit Your Business(2008).

The Rule of Three

The Rule of Three - Name the players in most any industry from airlines (United, America, and Delta) to fast food (McDonalds, Burger King and Wendy's) and you'll find three is the magic number. Dr. Sheth reveals the implications of the Rule of Three, including: Twenty-two rules corporate executives and managers can use to assess their company's current industry position and set doable objectives. Strategies for the market's number one, two and three generalists as well as for its specialists. Advice on staying out of the ditch, a market position between generalist and specialist that offers no claim to long-term viability. Tips for recognizing signs of market disruptions as a result of new technology, regulations, investment capital, distribution and packaging innovations, and other shifts that can rapidly change industries.

Rise of Chindia (China and India) and its Impact on the World

Self Destructive Habits of Good Companies

  • Chindia Rising: How China and India will Benefit your Business
    Chindia Rising: How China and India will Benefit your Business Purchase Book
  • Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
    Firms of Endearment: How World-Class Companies Profit from Passion and Purpose Purchase Book
  • The Self-Destructive Habits of Good Companies: ...And How to Break Them
    The Self-Destructive Habits of Good Companies: ...And How to Break Them Purchase Book
  • Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser
    Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser Purchase Book

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Recent Books

  • Chindia Rising: How China and India will Benefit your Business
    Chindia Rising: How China and India will Benefit your Business Purchase Book
  • Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
    Firms of Endearment: How World-Class Companies Profit from Passion and Purpose Purchase Book
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