James D. “Murph” Murphy, the Founder & CEO of Afterburner, Inc. and business speaker, has a unique and powerful mix of leadership skills in both the military and business worlds. Murph joined the U.S. Air Force where he learned to fly the F-15. He logged over 1,200 hours as an instructor pilot in the F-15 and accumulated over 3,200 hours of flight time in other high-performance aircraft. As the 116th Fighter Wing’s Chief of Training for the Georgia Air National Guard, Murph’s job was to keep 42 combat-trained fighter pilots ready to deploy worldwide within 72 hours. As a flight leader, he flew missions to Central America, Asia, Central Europe and the Middle East.
Prior to his service in the U.S. Air Force, Murph had a successful career in imaging equipment sales, where he helped increase his company’s sales by 500%. Years later, he became Director of Sales for a small paint company. The concepts he developed and utilized in business and the U.S. Air Force would become known as Flawless Execution. Applying Flawless Execution’s continuous cycle of planning, briefing, executing, and debriefing, he increased his new employer’s sales from $5 million to $52 million per year. Realizing that all companies and organizations could benefit from these same concepts, Murph started Afterburner Incorporated in early 1996.
Through his leadership, Afterburner landed on Inc. Magazine’s Inc. 500/5000 List four times. Murph has been featured in The Wall Street Journal, BusinessWeek, Inc. Magazine, Newsweek, Meetings & Conventions Magazine and has appeared on CNN, Fox News, CNBC and Bloomberg News. He was also named as one of Atlanta’s top 50 entrepreneurs by Catalyst Magazine. To date, the Afterburner team of elite military professionals has led more than 1.5 million corporate leaders and business professionals from every industry through Afterburner’s unprecedented Flawless Execution? training and development programs.
Murph and Afterburner have shared the podium with notable speakers like Bill Clinton, Condoleezza Rice, Colin Powell, J.W. Marriott Sr. and Marcus Buckingham. Murph has served as a panel member of the League of Extraordinary Minds with business and self-improvement thought leaders like Tony Robbins and Stephen Covey. He is the author of the seven books; On Time and On Target (2016), Courage to Execute (2014), Down Range (2013), Flawless Execution (2006), The Debrief Imperative (2011), The Flawless Execution Field Manual (2009) and Business Is Combat (2000). Murph has also been invited to speak at many of the world’s most notable business schools, including Harvard, Wharton, Cornell, Emory, Duke, MIT and Fudan University in Shanghai, China.
"Last week at our annual kick-off sales meeting, Jim Murphy was one of our keynote speakers. He was fantastic...I questioned the relevance of a fighter pilot to business. Believe me, he brings it all together in terms we could relate to and with a program that keeps you on the edge of your seat with periodic goose bumps on your arms. He spoke for 1-1/2 hours; I wish it would have been 3."
"Our attendees were definitely equipped with new strategies and tactics to improve team work, thwart channelizing and minimize task saturation in the work place. Your video presentations were wonderful and the way you engaged the audience and had fun with each other was very well received. You are definitely a hit with the American Red Cross and we truly appreciated your interest in learning as much as you could about the particular challenges faced by Red Cross fund raisers."
"Everyone was thrilled you were there and that they had the opportunity to spend time with all of you. My dream come true event! Afterburner in the afternoon made it a perfect tie in for the conference theme event ..."
"The feedback I have received from the participants has been phenomenal and everyone thought the program was ′Sierra Hotel!′...I am looking forward to working with my management team to implement your techniques of Plan, Brief, Execute, and Debrief to improve communication and achieve Flawless Execution in accomplishing our objectives."