Expert on Multicultural Branding
Joe Kutchera is the author of Latino Link: Building brands online with Hispanic communities and content, published by Paramount Books, and a leading speaker and advisor on reaching Hispanics, multicultural Americans and Latin Americans online. Joe has been featured as a thought-leader on Advertising Age, BBC Mundo, CNN en español, and Fox News.
During his nine-year tenure at Time Warner, Joe built the web properties for Warner Bros. Online, ThisOldHouse.com, CNNMoney, and CNNExpansion. During his last two years at the company, Joe started the digital ad sales team for Grupo Editorial Expansion in Mexico City (acquired by Time Inc. in 2005), launching the web sites for CNNExpansion, Quien, and Chilango.
In 2008, Joe moved over to ContextWeb where he launched its Spanish-language ad network for U.S. Hispanics and opened its Mexico City office as its Director of Spanish-Language Markets. Currently, Joe consults with Insitum, an “innovation through market research” company with offices in Chicago, Mexico City, Bogotá, and São Paulo.
You can read Joe’s columns about best practices for reaching Latinos online on Fox News, MediaPost, and Portada. In addition, Joe often speaks in Mexico, Spain and the U.S. about how to develop localized content for Spanish-speakers online. Joe has a BA from Macalester College and an MBA from Fordham University. Joe has served as a board member for the Interactive Advertising Bureau (IAB) Mexico and as a member of the Hispanic Committee for the IAB in the U.S.