John Rossman

John Rossman

Former Amazon Executive, Author and Expert on Digital Disruption

Travels From: WA, United States.

Speaker Fee Range: $20,001 to $40,000*

Check Availability Print Bio
John Rossman Bio
Speaker Topics

Former Amazon Executive, Author and
Expert on Digital Disruption

John Rossman is a Managing Director with Alvarez & Marsal in Seattle, specializing in technology strategy, multi-channel operations scaling and platform enablement in multiple industries including retail, service and public sector.  With more than 26 years of technology strategy, design, implementation and operating experience, Mr. Rossman has led several complex businesses and programs resulting in innovative business models. He has worked with clients across a broad range of industries including retail, insurance, education, forest products, industrial products and transportation.


Mr. Rossman is the author of The Amazon Way: 14 Leadership Principles of the World’s Most Disruptive Company and The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies. He is an expert on digital disruption and assisting his clients to build and execute new business models.

Innovation and Technology Expert

He has served as the Senior Technology Adviser to the world’s largest philanthropy for more than three years, assisting in strategy and execution of complex data, technology integration, IP and multi-party program management initiatives that help to improve student outcomes.

Multi-Channel Logistics

He has also assisted multiple retail and service companies with their multi-channel strategies and execution. These assignments include definition of strategic outcomes, process and technology architecting, process scaling assessments and implementations and managing significant cultural and organizational leadership change tied to multi-channel strategies.

Amazon Enterprise Services

Before joining A&M, Mr. Rossman was Director of Enterprise Services at, managing worldwide services to enterprise clients such as, Toys R Us,, Marks and Spencer and the National Basketball Association (NBA). In this role, he had full operational and technical ownership for existing clients, overseeing e-commerce solutions such as online merchandising capability, website technologies, branded fulfillment delivery and branded customer service.

Amazon Merchant Integration

As Director of Merchant Integration at, he was responsible for developing the Merchants @ program, one of the largest B2B networks with thousands of sellers, offering products in new categories such as apparel, sporting goods, consumer electronics, health and beauty and home.

John Rossman also served as the interim CIO for a large rental business retailer and helped implement multiple cost reduction and service improvement programs. Previously, he was a partner with Arthur Andersen Business Consulting.  Mr. Rossman earned a bachelor’s degree in industrial engineering from Oregon State University.

Creating Digital Disruption

Amazon has pioneered and created waves of disruption ever since it was founded. From one click purchasing, to online shopping, to same day delivery, Amazon has created the marketplace for others to follow. Author of the Amazon Way, John Rossman, will teach how the culture of Amazon drives the ability to disrupt, what principles continually produce these changes, and how to set up your company to drive disruption.

Leadership the Amazon Way currently sells more online than its next 12 competitors combined. It has grown from an online bookseller to conquering the online shopping world. Many of the shopping expectations and tastes that consumers have today can be traced by to the Amazon Way. In John Rossman’s signature leadership keynote he will reveal and unpack the secrets of Amazon’s unparalleled growth and how the company’s culture has driven innovation and growth. Rossman will show how these principles can help any business seize this advantage.

Building a Culture of Innovation the Amazon Way

Leaders at Amazon expect and require innovation and invention from their teams. They are externally aware and look for new ideas everywhere. Amazon has a thrilling power to innovate that few other company has matched. Former Amazon executive turned business consultant John Rossman shows how it is not one single individual that drives innovation and dreams up new technology, but a well thought out and preserved culture.

The Future Internet of Everything at Amazon

From John Rossman’s new book The Amazon Way: 10 Lessons Every Leader Should Learn from Amazon’s IoT Strategy, the former Amazon executive unpacks how connected devices will transform industries and businesses, and what leaders should do to take advantage. Rossman will look at how connected devices will revolutionize how business is done and change the marketplace. This speech will give leaders from all types of businesses a blueprint on how to leverage connected devices for the future of their business.

Becoming Obsessed with the Customer

Amazon’s customer service and customer centric attitude is legendary. It is driven by leadership that can deduce the needs and wants of the customer and constantly push to improve the customer experience. Author of The Amazon Way, John Rossman, to teach you how to put yourself in your customer’s shoes. He will reveal Amazon’s “holy trinity” for customers and make it applicable to any business. After this speech you will see how your customers will drive innovation and have the potential to be your best salespeople.

Making a Supply Chain a Golden Asset -- The Amazon Way

Amazon was recently rated the number 1 supply chain by Gartner. With Amazon’s innovative and revolutionary culture, they have reset customer expectations for delivery speed, precision, and cost. John Rossman scaled third party market place business during his time as an executive at Amazon. Today that accounts for 45% of all units shipped and sold. In this speech Rossman will discuss the key to scaling, Amazon’s secrets to drive accountability, how to achieve “operational excellence” and “innovation” and what customers truly desire.
  • The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
    The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies Purchase Book
  • The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company
    The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company Purchase Book

Check Availability


Search Speakers

Recent Books

  • The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
    The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies Purchase Book
  • The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company
    The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company Purchase Book


  • "John is perhaps one of the foremost experts on Amazon and corporate cultures that focus on innovation. His recent book on the Amazon Way is a testament to the core insights John has been able to surface. Recently, John was invited to do a forum at Xerox PARC. We were not only oversubscribed for the forum, but the audience itself gave John and his presentation the highest rank of all the seminars this past year. I highly recommend John as a speaker to all audiences interested in corporate innovation, company cultures, and the impact of emerging technology on new business models.”

  • "It was a privilege to have John Rossman speak at our March 25th, 2015, Georgia Technology Summit. Our Summit is one of the largest tech events in the SE, with over 1,300 attendees participating. This year's Summit theme was "Disruptive Innovation - The Power to Inspire". John's remarks were right on target. Combining key points in his Book, the Amazon Way, with his broader knowledge base, made for a quality presentation. One participant sent me an unsolicited note comparing John's presentation to a high-level Ted Talk. I would recommend John for speaking opportunities for an event of any size when the topic revolves around innovation and/or disruption. He was also a pleasure to work with, which is a sometimes overlooked aspect when it comes to speaker selection, yet of critical importance."

    TAG - Technology Association of Georgia
  • "We needed an expert to speak at our corporate leadership event—someone who was able to speak at length on adopting different corporate cultures and looking at business from a different perspective than our own. While people may not think of Amazon and AAA Washington as having much in common, finding ways to make a business more efficient and keeping the customer in focus is a basis for all organizations. His personal history at Amazon gave us a unique view of an incredibly successful company and what it takes to innovate, lead, and sometimes disrupt the status quo."

  • "In planning our 2015 product organization kickoff, we looked for a speaker who could both inspire and offer practical insights on execution. We were lucky to have John Rossman present to the team. John introduced us to the key leadership principles he observed during his time at Amazon, which are also described in his excellent (and accessible) book, The Amazon Way."

Our valued clients include:
IBM Chick fil PFIZER payless AT&T Xerox17 virgin atlantic hp american red BBC merrill tata LATAM Ouro Novabase empresas rrstar Verizon nationwide axa siemens BOYS AND GIRLS CLUB bcbs Morgan Stanley Intel Johns Hopkins Tecnologico De Monterrey nvs pbc pharma CRA Hong Kong Trade itkib