John Sculley is the legendary corporate leader who is best known as the former Apple CEO. He is known as the person who brought big brand marketing to the Silicon Valley. A pioneer marketer working with some of the most talented innovators in high technology like Steve Jobs and Steve Wozniak, John Sculley John Sculley is a gifted public speaker who is appreciated for his knack for explaining complex ideas in ways that are easily understandable and appealing to a wide range of audiences. John Sculley’s experiences in Silicon Valley have been portrayed in 3 movies, “Pirates of Silicon Valley,” “Jobs,” and a soon to be released Aaron Sorkin and Danny Boyle movie, “Steve Jobs.” John Sculley is also author of 2 books, Odyssey and Moonshot!
“I've always been a risk-taker with an insatiable curiosity,” John Sculley once said. I am one who loves to connect the dots, loves to be around talented people, and likes to make bets on people.” He was talking about his career as one of the leading business pioneers over the past forty-plus years. His leadership at Pepsico and later Apple Computer created his much-deserved international reputation as a marketing expert.
Sculley joined Pepsi-Cola Co as a trainee in 1967. Three years later, he shot to the top at the age of 30, he became the company’s youngest marketing vice president. Sculley helped create the first 2-liter plastic soft drink container thus enabling Pepsi to be the first soft drink to be introduced into mass merchandisers and drug chains as these chains loved the plastic bottle because it didn’t break like glass bottles did. John Sculley also launched of The Pepsi Challenge--one of the most successful marketing campaigns ever. John Sculley was the first CEO of the PepsiCo International Foods division, and Sculley became Pepsi-Cola Co’s youngest President and CEO in 1977.
Sculley was recruited to Apple in 1983 by Steve Jobs to bring his “cola wars” big brand marketing skills to Silicon Valley to help revitalize the Apple company brand. A year later, John Sculley helped Steve Jobs launch the first Mac computer. During Sculley’s 10 year tenure as Apple CEO, sales revenues increased by over 1000% to $8.3 billion and the Mac became the largest selling hardware PC in the world.
After leaving Apple in 1993, Sculley became a high tech entrepreneur and investor where he helped many entrepreneurs build their private companies. These companies included now well known brands like MetroPCS, NFO Research, HotWire.com, Intralinks.com, and InPhonics.
John Sculley’s interests moved to Big Data analytics. He founded Zeta Interactive and Silicon Valley company Misfit. Sculley also became interested in consumer focused wellness and healthcare. He has helped build MDLIVE ( a leading tele-health company), Watermark Medical a sleep technology firm, and FlexPharma a biotech firm. Sculley is still involved with many innovative start-up companies around the world.
John Sculley is also co-founder of Obi Mobiles, a Silicon Valley designed world phone. Sculley’s former Apple design and marketing team are helping target a USD $99 to $150 LTE entry price point with intended distribution into 70 emerging market countries by year-end 2015. Obi Mobiles has an experienced emerging markets sales and distribution team and is able to leverage off of Inflexionpoint Acquisition Corp’s ( also co-founded by John Sculley) billion dollar revenue, emerging markets IT supply chain and distribution company headquartered in Singapore.
“I try to bring a designers eye to thinking about high technology through the eyes of the customer. It’s always about searching for better ways to give customers an exceptional customer experience. “And I think that's my contribution to it all,” he would reflect. “I have been on some amazing teams team, and I have had some really cool seats on the bus!”
"Sculley was everyone's favorite CEO before he even spoke. The time he spent with clients had them endeared to his low-key and honest style. He did a great job of wrapping up the content of our meeting. Given our topic, it's hard to imagine how someone could have done better. The audience just loved that he's had so much experience in different industries and could talk so specifically to emerging business opportunities. It he's not busy speaking he's a hidden jewel. Again I'd be happy to be a reference for him."
John Sculley was a hit. As our keynote speaker, he provided a perfectly-tailored presentation, embracing the theme of innovation and sharing his personal experiences revolutionizing industries—from soft drinks to personal computers, and beyond. We are still receiving raves about he demonstration he provided of his Live Picture! Imaging technology.
"The event was an unqualified success, thanks in no small part to your perspectives and participation. It is clear that your comments were among the most thought provoking and highly regarded."
"Your insights were fascinating and intrigued our audience members, and our sponsors especially enjoyed having breakfast with you. I know your speech will long be remembered as the 'Communications Revolution' continues to evolve."