Legendary trend forecasters John and Doris Naisbitt started a search for patterns that form the picture of the new China, but found what was of much greater dimension and importance than just the economic rise of China: China is creating an entirely new social and economic system whose impact will be felt globally for decades to come. In 2007 they established the Naisbitt China Institute at Tianjin University. Two years later, in 2009, John Naisbitt co-authored China’s Megatrends - The 8 Pillars of a New Society with Doris Naisbitt. The book is has been published in more than 15 countries and is a best seller in many of them. John Naisbitt's first book, Megatrends, sold more than 9 million copies and established him firmly as one of the world's leading trend forecasters. His numerous international best sellers have sold more than 14 million copies worldwide in 42 countries, including the book he co-wrote with Doris Naisbitt China's Megatrends—a best seller in China from the first week of its publication.
Doris Naisbitt, an observer of global social, economic and political trends, is the Director of the Naisbitt China Institute in Tianjin, China. She holds professorships at Nankai and Yunnan University, and at Yunnan Normal Universities in China and Skolkovo Open University. In her biweekly column in China Youth Daily, China’s second largest newspaper, she addresses China’s young generation. The column is also published in Youth Digest, the largest Youth magazine in China. Doris and husband, global futurist and China trends expert John Naisbitt, also write a bi-weekly column for Austria’s newspaper WirtschaftsBlatt.
Doris Naisbitt has a distinguished career in publishing, serving as head of the Austrian publishing house, Signum Verlag. During her tenure she upgraded the company by acquiring internationally known authors and establishing Signum as a player in the broader German Language market, including Germany and Switzerland. Among Ms. Naisbitt´s first new authors was John Naisbitt, whose book, Megatrends Asia, published 1995, became a bestseller in Austria, Germany, and Switzerland, under the Signum imprint. From 2002 to 2006 she worked in close collaboration with John Naisbitt’s public lecturing in editing and translating his books and other works for the German publishing houses of Hanser, Bertelsmann and Frankfurter Allgemeine Buchverlag. Other international authors Doris Naisbitt has brought to the German language market include Peter Senge, the author of the world-acclaimed Fifth Discipline and Don Tapscott, author of the ground breaking new book, Wikinomics. Ms. Naisbitt entered the publishing world at the age of 39, after working in the production of television documentaries for Walter Davy, an award-winning director.
Doris Naisbitt is author of Mai-Lin My China, co-author of the bestseller China's Megatrends: Eight Pillars of a New Society, co-author of The China Model and Innovation in China: The Chengdu Triangle. John and Doris's latest is The Global Game Change.
Ms. Naisbitt studied fashion and theatre in Vienna at the acclaimed Academy of Performing Arts under the tutelage of Susi Nicoletti and Pula Wesseley, two of Austria’s most famous actresses. She and John Naisbitt live in Vienna, Austria and Tianjin, China.