Laura Ries is an internationally recognized branding expert, bestselling author and television personality.
After graduating from Northwestern University in the top 2% of her class, she worked at TBWA Advertising before partnering with her father and positioning pioneer Al Ries, Al and Laura founded Ries & Ries consulting in New York in 1994.
In 1997, Ries & Ries relocated to Atlanta, GA. Together the dynamic duo consults with companies around the globe including Disney, Ford, FritoeLay, Papa John’s Pizza, Samsung and Unilever on branding and marketing strategy.
Laura has co-authored five books with Al including: The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR, The Origin of Brands, and War in the Boardroom.
Laura’s first solo book, Visual Hammer has been translated into the Chinese, Russian, Turkish, Polish and German languages. Words alone can't build a brand, driving an idea into the mind is best done with the emotional power of a visual.
Her latest book Battlecry complements Visual Hammer by outlining five strategies for improving the effectiveness of a company's slogan or tagline.
In addition to her consulting assignments and corporate speeches, Laura is a frequent guest on major television programs from the Today Show to Squawk Box. She appears regularly on Fox News, Fox Business, CNBC, CNN and HLN.