An expert on marketing and building brand strategy, Laura Ries is the best-selling author of some of the nation’s most respected branding books. “Ries” is a household name in the advertising world, one that sets an example for audiences seeking a better way to make their own. Laura Ries got her start at TBWA Advertising in New York City as an assistant account executive for the Woolite and Evian brands. Her own personal brand skyrocketed from there. Ries’s presentations are filled with insightful commentary and dynamic visuals. She provides audiences with a greater comprehension of how marketing and branding can work for them and create niches within the marketplace.
In 1994, just one year out of college, Ries joined forces with her father Al, a legendary veteran of the advertising industry, and founded Ries & Ries. This Atlanta-based marketing firm has consulted for Fortune 500 companies including Microsoft, Ford, Disney, Samsung, Merck, and Frito-Lay. Together, Laura and Al are the best-selling authors of five books: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004), and War in the Boardroom (2009), which Publisher’s Weekly calls “entertaining and enlightening.”
Laura Ries also recently released her first solo book, Visual Hammer, which discuss how the critical missing piece in most marketing programs is a powerful visual that can drive a brand into the mind. Believing that effective marketing relies more on visuals than words, a visual hammer is a symbol that stands for a brand name and subconsciously communicates the emotional power of a brand.
Ries has studied and defined the laws for the biggest challenge of the new millennium: what to do about the Internet and how to build an Internet brand. Her research and concept-building also demonstrate how advertising is lacking in credibility and why PR is the best source of professional integrity when forging powerful brands in today’s marketplace. A true authority in the industry, she has carved her own trademark with her no-nonsense scrutiny of product placement.
In 2008, the Atlanta Business Chronicle named Laura a “Top 40 under 40.” In 2009, Advertising Age asked its readers “What’s the best book you’ve ever read on marketing?” The 22 Immutable Laws of Branding was voted No. 3 (the No. 1 book was Positioning written by her father in 2000). In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.
Laura is a frequent branding analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CBS, CNN, HLN, ABC, and more. She is a frequently quoted marketing expert in Businessweek, The New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age, Marketing News, Atlanta Journal-Constitution, and myriad other domestic and international magazines and newspapers.