Lisa Johnson is a best selling author, award winning marketer, skilled researcher and one of the world's leading experts on women as consumers and the new generation of consumer, X's & Y's , and what organizations need to do to market to them.
Lisa Johnson is an expert on consumer behavior and an acclaimed author. She is the founder and CEO of The Reach Group, an international marketing consultancy that helps companies create more compelling brand experiences for women and the connected generation of 18-40-year-olds.A leading authority on marketing to women, Lisa is the co-author of the highly acclaimed book, Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market. Don't Think Pink helps marketers see their brands through a woman's eyes and reveals the secrets to developing products, services and marketing strategies that truly resonate with female buyers. It was featured in Harvard Business School's Working Knowledge, The New York Times Magazine and on NPR's Marketplace. SoundView called it one of the top 30 business books of 2004.Lisa has been recognized for her breakthrough work in marketing to women, reaching generations X and Y and content strategy. She provides keen insights into how to make women and the connected generations feel heard, involved and inspired to buy. Lisa has developed innovative listening methods and research techniques that enable companies to cultivate the loyalty they need to stand out in a competitive marketplace. Her consumer insights and marketing concepts have appeared in numerous publications including Wired and The Chicago Tribune.Based on two years of in-depth research, Lisa's highly anticipated book, Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers, teaches brands from a full range of industries how to reach the 18-40 year old demographic. Mind Your X's and Y's was released in September of 2006.A sought-after corporate trainer, brand consultant and speaker, Lisa has an up-to-the-minute understanding of market forces, trends and consumers' buying minds. She has trained and equipped brand leaders, built new product ideas and categories and created relevant strategies for top international companies including Motorola, Kohler, Giant Bicycles, Intel, Brown Foreman, Panasonic, Real Networks and Office Depot.Engaging, warm and compelling, Lisa uses real-world examples in her presentations to show how companies can take even the most abstract principles and put them to work on Monday morning. She provides fresh, actionable ideas on how to attract and delight customers to audiences worldwide.