Ambassador Nancy G. Brinker is regarded as the leader of the global breast cancer movement. Her journey began with a simple promise to her dying sister, Susan G. Komen, that she would do everything possible to end the shame, pain, fear and hopelessness caused by this disease. In one generation, the organization that bears Susan's name has changed the world.
Shortly after Susan's death from breast cancer at the age of 36, Brinker founded Susan G. Komen for the Cure® in 1982. Brinker faced an immediate uphill battle: newspapers balked at printing the words "breast cancer," no one talked openly about the disease, there were no 800-numbers, no internet and few, if any, support groups. Few treatment options existed for breast cancer patients and limited resources were committed to the disease.
In a matter of years, Brinker broke the silence around breast cancer, and Komen for the Cure is now the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Her creativity in raising awareness led to programs that at the time were revolutionary: In 1983, she founded the Susan G. Komen Race for the Cure®, which is now the world's largest and most successful education and fundraising event for breast cancer. She also pioneered cause-related marketing, allowing millions to participate in the fight against breast cancer through businesses that share Komen's commitment to end the disease forever. Susan G. Komen for the Cure's unwavering advocacy for breast cancer survivors led to new legislation and greater government research funding. To date, virtually every major advance in breast cancer research has been touched by hundreds of millions of dollars in Komen for the Cure funding.
Brinker's determination to create a world without breast cancer is matched by her passion for enlisting every segment of society -- from leaders to citizens -- to participate in the battle. In 2009, President Barack Obama honored her with the Presidential Medal of Freedom, the nation's highest civilian honor, for this work. The same year, she was named Goodwill Ambassador for Cancer Control for the United Nations' World Health Organization, where she continues her mission to put cancer control at the top of the world health agenda.
Brinker was named one of TIME magazine's "100 Most Influential People" in 2008. She served as U.S. Ambassador to the Republic of Hungary from 2001-2003 and most recently served as U.S. Chief of Protocol from 2007-2009 where she was responsible for overseeing all protocol matters for visiting heads of state and presidential travel abroad. In 2008, President George W. Bush appointed her to The Kennedy Center Board of Trustees.
Promise Me is the story of her unique relationship with her sister Susan, and how she felt after Susan's death. Woven with the cultural and scientific story of breast cancer from ancient Egypt to the era of the pink ribbon, Nancy's story is a template for grassroots activism and an uplifting tribute to the power of a sister's love.
She has received numerous accolades for her work, including the prestigious Mary Woodard Lasker Award for Public Service, the Trumpet Foundation's President's Award, the Independent Women's Forum Barbara K. Olson Woman of Valor Award, the Champions of Excellence Award presented by the Centers for Disease Control, the Porter Prize presented by the University of Pittsburgh Graduate School of Public Health, the Forbes Trailblazer Award, Ladies Home Journal's 100 Most Important Women of the 20th Century and Biography Magazine's 25 Most Powerful Women in America.
“Ambassador Brinker’s story—turning a personal tragedy into a powerful force for positive change—is well known. Her ability to so effectively weave her experiences into a keynote address filled with stories and lessons directly relevant to our business and organization was an unexpected, but greatly appreciated surprise. She truly hit the mark, raising the bar on what we can expect from future keynoters.”
“This is the story of what happens when a big heart meets an iron will. Nancy Brinker will make you sit back in wonder.”