Nirmalya Kumar

Nirmalya Kumar

One of the World's Leading Thinkers in Business and Marketing; Named on 2011 Thinkers50 List

Speaker Categories: Branding and Marketing | Strategy | Asia

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Nirmalya Kumar Bio
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Marketing and Global Business Scholar and Professor, Named on 2011 Thinkers50 List

Dr. Nirmalya Kumar is Professor of Marketing and Director of Aditya Birla India Centre at London Business School. He is one of the world’s leading thinkers on strategy and marketing and has previously taught at Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management). 

Marketing and Business Books

As an author, Nirmalya has written six books, five of which are published by Harvard Business Press: Marketing as Strategy (2004), Private Label Strategy (2007), Value Merchants (2007), India’s Global Powerhouses (2009), and India Inside (2012). Brand Breakout: How Emerging Market Brands Will Go Global is his latest book.

Articles and Publications

Nirmalya is an outlier among marketing professors, having accomplished the rare feat of publishing six articles each in both the Journal of Marketing Research (the premier journal for marketing academics) and the Harvard Business Review (the premier journal for business practice). His publications have attracted more than 10,000 citations on Google Scholar. As a consultant, coach, and conference speaker, Nirmalya has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors.

Education

Nirmalya received his B.Com. from Calcutta University (graduating first in a class of 5,251 students), his MBA from the University of Illinois at Chicago (scoring a perfect 5.0 grade point average), and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's Alden G. Clayton Award for his PhD dissertation).

Education

All of the above has led to 500 press appearances, six European case (ECCH) adoption awards, as well as several teaching, research, and lifetime achievement honors. In 2010, Speaking.com voted Nirmalya amongst the top 5 marketing speakers worldwide; the Economic Times placed him 6th on the list of Global Indian Thought Leaders; whilst the Economist referred to him as a “rising superstar” in their cover story “The New Masters of Management.” In 2011, he was included in Thinkers50 (the biannual listing of the top 50 management thinkers in the world) and received their “Global Village Award” (for the person who contributed most to the business community's understanding of globalization and the new frontiers established by the emerging markets). In 2012, he was named among the 50 Best B-School professors in the world and among the 50 most influential Business School professors in 2013.

Arts, Culture and Philanthropic Efforts

In his personal life, Nirmalya is a passionate supporter of the arts and charitable causes. He is the custodian of amongst the largest known private collection of paintings by Jamini Roy (1887-1972; the father of Indian modern art) and Rabindranath Tagore (1861-1941; the first Asian to win a Nobel Prize). He serves on the South Asian Acquisition Committee of Tate Modern. In recognition of his patronage and promotion of South Asian Art, the School of Oriental and African Studies (SOAS), University of London, awarded him an Honorary Fellowship in 2012.

  • Brand Breakout: How Emerging Market Brands Will Go Global
    Brand Breakout: How Emerging Market Brands Will Go Global Purchase Book
  • India Inside: The Emerging Innovation Challenge to the West
    India Inside: The Emerging Innovation Challenge to the West Purchase Book
  • India's Global Powerhouses: How They Are Taking on the World
    India's Global Powerhouses: How They Are Taking on the World Purchase Book
  • Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
    Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Purchase Book
  • Private Label Strategy: How to Meet the Store Brand Challenge
    Private Label Strategy: How to Meet the Store Brand Challenge Purchase Book
  •  Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
    Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Purchase Book

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Recent Books

  • Brand Breakout: How Emerging Market Brands Will Go Global
    Brand Breakout: How Emerging Market Brands Will Go Global Purchase Book
  • India Inside: The Emerging Innovation Challenge to the West
    India Inside: The Emerging Innovation Challenge to the West Purchase Book
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