Patrick Schwerdtfeger

Patrick Schwerdtfeger

Futurist and Leading Authority on Big Data, Artificial Intelligence and Social Media

Speaker Categories: Cybersecurity and Big Data | Disruptive Innovation | Social Media | Innovation and Creativity | Growth | Leadership | Strategy | Internet/E-Commerce | Social Media | Business and Consumer Trends | Finance | Global Economy & Emerging Markets | Blockchain and Cryptocurrency | Small Business | Information Technology | Multigenerational Workforce Issues | Futurists

Travels From: CA, United States.

Speaker Fee Range: $10,001 to $20,000*

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Patrick Schwerdtfeger Bio
Speaker Topics
Books
Videos

Futurist and Leading Authority on Big Data, Artificial Intelligence and Social Media

As a leading expert in technology trends and a recognized authority on global business trends, Patrick’s work focuses on providing insights into the technological forces driving the transformation of businesses around the world. As Founder of Trend Mastery, a strategic consulting agency, Patrick helps his clients identify ground-breaking business opportunities. Patrick was recently invited to speak at TEDx in Sacramento on the topic of Learned Intuition.

Books

Author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley). Patrick's past books include Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

Keynote Speaker

Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work. Patrick’s expertise encompasses modern business trends and communication strategies. The intersection of these two explain the focus his books have on small business marketing and social media, but today’s mega trends directly impact communication channels for large corporations and governments as well.

Patrick was born in Vancouver, Canada, and received his Bachelor of Commerce (Marketing and Finance) from Carleton University in Ottawa (1993). Patrick now lives in the United States.

Big Data and Artificial Intelligence

The explosion of big data technologies and the Internet of Things (IoT) have led to dramatic advancements in artificial intelligence and machine learning. These technologies are fueling innovation in predictive analytics, autonomous vehicles, virtual reality and countless other fields. Patrick has accumulated dozens of case histories and success stories in a variety of different industries, allowing him to explain the trends in a way that people understand. His technology keynotes don’t get into technical specifications. Instead, they highlight trends and strategies for executive and managerial audiences.

Blockchain Protocol and Cryptocurrencies

Bitcoin was the first application of blockchain protocol. Since 2009 when it was officially launched, the bitcoin blockchain has never been hacked. This distributed public ledger technology is now finding its way into hundreds of different applications. Its popularity is part of a larger trend from centralized to decentralized structures. Ironically, the industries that are most threatened by blockchain technology (banks, insurance companies and other financial services) are the ones investing in it most aggressively. Patrick explains the risks as well as the opportunities that today’s executives need to know.

Embracing Disruptive Innovation

Disruptive innovation destroys existing business models. That’s why it’s become so important for executives around the world. Technology is evolving along an exponential curve. Entire industries are collapsing as new (mostly digital) business models provide better outcomes for fewer dollars. Disruptive innovation generally comes from the edges of industries, not the center. It comes from ‘adjacent markets’, often catching executives by surprise. Patrick dissects the topic and leaves attendees with a series of questions they can use to spot possible threats and also opportunities within their business models.

Digital Marketing and Social Media

Marketing has been forever changed by the Internet and social media, but online channels are converging with offline channels. The secret to successful marketing is to convey compelling stories on both online and offline channels simultaneously. This is done with (1) event-based ‘launch’ campaigns or (2) ongoing ‘drip’ campaigns. Patrick has dozens of fascinating and entertaining success stories for each strategy. His programs leave attendees inspired to revolutionize their businesses with cutting-edge marketing techniques.

Think Bigger! (Leadership)

Build a culture of innovation! Build a team of leaders! These are exciting times. The next ten years will be nothing like the last ten. That’s the primary message in Patrick’s ‘think bigger’ leadership program. By reviewing technology developments at a strategic level and identifying the trends tying them all together, the ‘think bigger’ program energizes attendees and gets them thinking more expansively about today’s opportunities and the leadership opportunity they have in exploiting them. Patrick’s ‘think bigger’ keynote is a great opening session to get your attendees thinking bigger right from the opening bell.

Anarchy and Decentralization

Technology enables decentralization, and decentralization enables anarchy. Today’s media environment is a case in point. Everyone has strong opinions, and they all accuse each other of “fake news.” All industries will trend towards this model over time. Success amidst anarchy requires defiant leadership. Business executives need to identify their target market and ignore the haters and trolls. Those who like you will love you! Those who hate you don’t matter.
  • Anarchy, Inc.: Profiting in a Decentralized World with Artificial Intelligence and Blockchain
    Anarchy, Inc.: Profiting in a Decentralized World with Artificial Intelligence and Blockchain Purchase Book
  • Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition
    Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition Purchase Book
  • Webify Your Business, Internet Marketing Secrets for the Self-Employed
    Webify Your Business, Internet Marketing Secrets for the Self-Employed Purchase Book
  • Make Yourself Useful, Marketing in the 21st Century
    Make Yourself Useful, Marketing in the 21st Century Purchase Book

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Recent Books

  • Anarchy, Inc.: Profiting in a Decentralized World with Artificial Intelligence and Blockchain
    Anarchy, Inc.: Profiting in a Decentralized World with Artificial Intelligence and Blockchain Purchase Book
  • Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition
    Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition Purchase Book

Testimonials

  • Thank you again for a great event! I’m still receiving calls from folks that attended wondering when we’ll have you in town again. The tips and tricks that they took away were “priceless” and many can’t wait to implement them. I too took much away from the event. The products we sell are fully capable of providing the features needed to put your ideas to work right away for the customer. Many of my reps are already using your ideas to help sell our products. I’d almost say that we gained more from the event than our customers. But after some of the calls I have received, I’d say it’s a tossup.

    Comcast Business Class
    SMB Manager
  • We have truly had rave reviews about him, and I believe he is absolutely the best speaker we have had during the series. He provided exactly the kind of information our small business members needed – easy-to-understand, easy-to-do social media tips with excellent case studies to really bring the ideas alive.


    Charleston Regional Chamber of Commerce
  • Patrick Schwerdtfeger is the most mesmerizing speaker I’ve ever encountered. His uncanny talent to explain complex business concepts utilizing digital social media in such a simple, easy to understand format is impressive. Patrick is genuine and fun!


    MetLife Financial Services
  • Patrick’s presentation regarding leveraging social media with our broker advisory council was outstanding. He is very professional, provided useful and valuable points and examples that can be quickly applied to today’s business environment. Working with social media can be overwhelming for some and Patrick had a way of demonstrating how easy it can be and what possible results can be had when his techniques are applied. Our senior executives were very engaged and have asked Patrick to speak to our corporate marketing team.

    United Healthcare
    National VP of Broker Strategy
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