Paul Wiefels is a managing director and one of the founding partners of The Chasm Group LLC. He provides counsel to companies and organizations -- from start-ups to the Fortune 500 -- in the areas of corporate, business, and market development strategy and specializes in product marketing and positioning strategy. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies, published in North America in 2002 by HarperCollins; and published internationally in 2003 and 2005 by John Wiley & Sons.
Many of Mr. Wiefels' global clients are recognized leaders in their fields including Accuray, Adobe, Agilent, Brocade Communications, Citrix, H-P, Intel, Juniper Networks, Microsoft, Symantec, and VeriSign. He has worked with clients in virtually every sector of technology including information technology, consumer technology, biotechnology, medical instrumentation, and "green" technologies providing both counsel as well as capacity via a "hands on" orientation to senior management teams in North America, Europe and Asia.
Mr. Wiefels' unique career background began in the consumer marketing sector where he served as an advertising agency account director working in the packaged goods and financial services sector. He transferred this experience to the technology sector where he has worked during the past 25 years.
Prior to joining Chasm Group, he served as director of consulting for Landor Associates, the world's largest branding consultancy. Prior to Landor, he was worldwide director of product marketing for Ingres Corporation. Mr. Wiefels began his high tech career with Apple serving in marketing management positions with Apple's U.S. and International operations.
Mr. Wiefels earned a Bachelor of Science degree from the University of Southern California and an MBA from USC's Marshall School of Business. He has served as a faculty lecturer in the California State University system, and currently lectures at Pepperdine University and Stanford's Graduate School of Engineering. He has also served on the boards of directors for both public and private companies. In frequent demand as a keynote speaker to technology organizations, he is also a regular contributor to a variety of industry publications in the U.S. and Europe.