Raj Sisodia

Renowned Marketing Thinker,
Consultant and Co-founder of "Conscious Capitalism"

A founding member of the Conscious Capitalism movement, Rajendra Sisodia is Professor of Marketing at Bentley University and co-founder and Chairman of the Conscious Capitalism Institute. A frequent and popular keynote speaker, Raj has made nearly 500 presentations at leading universities, corporations, non-profits and other organizations around the world. Raj has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Siemens, Sprint, MCI, Volvo, IBM, Ernst & Young, Walmart, McDonalds and Southern California Edison. He is on the Board of Trustees of Conscious Capitalism Inc., and on the Board of Directors of Mastek Ltd.

Raj was born in India in 1958 and is married with three children. He was educated as an electrical engineer from the Birla Institute of Technology and Science (BITS, Pilani). He pursued an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai after which he earned a Ph.D. in Marketing and Business Policy from Columbia University. Until 1998, he was Director of Executive Programs and Associate Professor of Marketing at George Mason University in Fairfax, Virginia. From 1985 to 1988, he was Assistant Professor of Marketing at Boston University. He is an American citizen residing in Lexington, Massachusetts.

Books

Raj has published seven books and over 100 academic articles. His work has been featured in the Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post, The Boston Globe, CNBC, etc.

His book The Rule of Three: How Competition Shapes Markets was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named one of the best business books of 2007 by Amazon.com. His forthcoming book Conscious Capitalism: Liberating the Heroic Spirit of Business (with John P. Mackey, co-founder and co-CEO of Whole Foods Market) was published by Harvard Business Review Press in 2012. Other books include The 4A’s of Marketing: Creating Value for Customers, Companies and Society (with Jagdish N. Sheth, Routledge, 2011), Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (with Jagdish N. Sheth, Sage Publications, 2006) and Does Marketing Need Reform? (co-edited with Jagdish N. Sheth, M.E. Sharpe, 2006).

Accolades and Acknowledgements

Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. In 2003, Raj was cited as one of the "50 Leading Marketing Thinkers" and named to the "Guru Gallery" by the Chartered Institute of Marketing. He was named one of the "Ten Outstanding Trailblazers of 2010" by Good Business International, and one of the "Top 100 Thought Leaders in Trustworthy Business Behavior" by Trust Across America for 2010 and 2011.