Rick Tate

Rick Tate

Expert on quality service and author of Legendary Service.

Speaker Categories: Customer Service | Best Practices | Corporate Culture

Travels From: CA, United States.

Speaker Fee Range: $10,001 to $20,000*

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Rick Tate Bio
Speaker Topics

Rick Tate has delivered keynote addresses, workshops and consulting projects for clients around the world challenging people's mind-sets and developing new ways of thinking.  Working through his California-based international consulting firm, Rick is an internationally recognized expert on service quality, leadership development and organizational excellence and is a founding faculty member of the Center for Innovative Leadership, and a faculty member for the Institute of Management Studies.

Rick has authored many books, articles and training programs including the best-seller, Leadership and the “Customer Revolution, Legendary ServiceTM, Frontline ServiceTM”,” World Class Customer ServiceandThe Service MonkeyTM.” His acclaimed training programs have been translated into over eleven languages and distributed all over the world.  

Rick is a captivating and motivating speaker whose use of stories, examples, anecdotes and metaphors provides a unique learning experience for audiences. He speaks to literally thousands of people a year from groups of ten senior executives to thousands of front line employees.  

His client list is extensive and reads like a "who's who" of business. It includes such notable organizations as Disney, Coca Cola, Johnson & Johnson, Motorola, American Honda, Brinker, Xerox, IBM, Perrier, National Park Service, Norwest, Publix, Norstan, Manpower, Bank-One, Nortel and J.C. Penney.

Rick holds graduate degrees from the University of San Francisco and California American University and has served as a faculty member at many institutions of higher education. 

Challenges of the Customer Revolution

Leadership and the Customer Revolution

The Call for Leadership

Better, Faster Different: Frontline Service in the 21st Century

Leading Change: No Theory, No Learning

The No-Spin Zone: Creating Customer-Centered Communications

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Recent Books


  • "...Few people in the world are better storytellers and speakers than Rick..."

    Ken Blanchard
    Author, "One Minute Manager" series
  • "...I have heard nothing but rave reviews."

    Bob Small
    Vice President, Walt Disney World Co.
  • "...we view you as a key element in creating a sustainable advantage for our brands..."

    Thomas Vadeboncoeur
    Vice President, Coca-Cola International
  • "... You were the highlight of the conference..."

    Jerry Gilbert
    Vice President, Johnson & Johnson
Our valued clients include:
IBM Chick fil PFIZER payless AT&T Xerox17 virgin atlantic hp american red BBC merrill tata LATAM Ouro Novabase empresas rrstar Verizon nationwide axa siemens BOYS AND GIRLS CLUB bcbs Morgan Stanley Intel Johns Hopkins Tecnologico De Monterrey nvs pbc pharma CRA Hong Kong Trade itkib