Rick Tate

Expert on quality service and author of Legendary Service.

In-Person Fee Range
$10,001 to $20,000
(Inquire for virtual fee)

Travels From
California, United States

Rick Tate has delivered keynote addresses, workshops and consulting projects for clients around the world challenging people's mind-sets and developing new ways of thinking.  Working through his California-based international consulting firm, Rick is an internationally recognized expert on service quality, leadership development and organizational excellence and is a founding faculty member of the Center for Innovative Leadership, and a faculty member for the Institute of Management Studies.

Rick has authored many books, articles and training programs including the best-seller, Leadership and the “Customer Revolution, Legendary ServiceTM, Frontline ServiceTM”,” World Class Customer ServiceandThe Service MonkeyTM.” His acclaimed training programs have been translated into over eleven languages and distributed all over the world.  

Rick is a captivating and motivating speaker whose use of stories, examples, anecdotes and metaphors provides a unique learning experience for audiences. He speaks to literally thousands of people a year from groups of ten senior executives to thousands of front line employees.  

His client list is extensive and reads like a "who's who" of business. It includes such notable organizations as Disney, Coca Cola, Johnson & Johnson, Motorola, American Honda, Brinker, Xerox, IBM, Perrier, National Park Service, Norwest, Publix, Norstan, Manpower, Bank-One, Nortel and J.C. Penney.

Rick holds graduate degrees from the University of San Francisco and California American University and has served as a faculty member at many institutions of higher education. 

Challenges of the Customer Revolution

Leadership and the Customer Revolution

The Call for Leadership

Better, Faster Different: Frontline Service in the 21st Century

Leading Change: No Theory, No Learning

The No-Spin Zone: Creating Customer-Centered Communications

All Rick Tate Books

Leadership and the Customer Revolution
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"...Few people in the world are better storytellers and speakers than Rick..."

- Ken Blanchard | Author, "One Minute Manager" series


"...I have heard nothing but rave reviews."

- Bob Small | Vice President, Walt Disney World Co.


"...we view you as a key element in creating a sustainable advantage for our brands..."

- Thomas Vadeboncoeur | Vice President, Coca-Cola International


"... You were the highlight of the conference..."

- Jerry Gilbert | Vice President, Johnson & Johnson

Check Rick Tate Availability

Recent Books

Leadership and the Customer Revolution
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