Sergio Zyman, the man who put the fizz back in Coca-Cola’s fortunes, is world renowned as chief marketing officer for The Coca-Cola Company. Zyman returned the corporation to market-giant status and was named one of the three great pitchmen of the 20th Century by TIME magazine. A candid, charismatic contrarian, Sergio Zyman offers audiences practical proof—and matching strategies—that marketing goals must drive corporate action.
Zyman has been hailed as one of the most dynamic and charismatic speakers in the world. He energizes audiences with his entertaining and bold, unpredictable style. He speaks on non-traditional growth strategies, the role of marketing in corporations, the similarities between the political process and the marketing process, and all current and social events and the impact on consumer behavior.
Zyman began his career with management positions in Japan, Brazil, Guatemala and New York before moving to Atlanta to begin his first of two tenures with The Coca-Cola Company. His first residence was highlighted by a series of launches of revolutionary products such as Diet Coke, Cherry Coke and New Coke. Zyman departed The Coca-Cola Company in 1988 and formed Core Strategy Group, a consulting firm with a client roster that included 7-11, Miller Brewing Company and several other large companies. He was influential in the positioning and development of the strategy that resulted in the election of former Mexican President Vincente Fox.
Roberto Goizueta, former Chairman of Coca-Cola and a true believer in Zyman’s forward thinking, persuaded him to return to Coke in 1993 to hold the first chief marketing officer position ever created in any company. Zyman re-conceptualized the company’s marketing strategy and boosted worldwide annual sales from nine to 15 billion cases—the most explosive growth in the company’s history.
In 1999, Zyman founded Zyman Group, an international marketing consulting firm. As the driving force behind Zyman Group, he was sought after by food and beverage companies, industrial manufacturers, popular ratialers, and global communication powers around the world. This success led Inc. magazine to name Zyman Group one of the fastest growing consulting firms in the United States. In 2005, he sold majority ownership of Zyman Group to MDC Partners.
Upon Mr. Goizueta’s death, Zyman departed The Coca-Cola Company and wrote a series of books, including the international best-seller The End Of Marketing As We Know It.
Zyman holds an Executive MBA from Harvard University and attended graduate schools in London, Paris and Jerusalem. He was named Man of the Year in 1998 by the UJA. In 2008, he was bestowed a Lifetime Achievement Award by the Asociacion Nacional de la Publicidad. He is currently involved in major strategy projects, as well as politics and is currently writing his fifth book.