Over 150 million Americans know Wally Amos. His fame is grounded in quality, substance and a positive attitude. Today, his name is a household word. His most recent venture is Chip & Cookie, with retail stores in Waikiki and in Kailua Town, HI, and an e-Commerce business featuring five flavors of cookies and two chocolate chip cookie plush character dolls, Chip & Cookie, plus other gift and apparel items created by Christine Harris-Amos.
In 1994 he co-founded the Uncle Wally’s Muffin Company which produces a full line of muffins. As founder of Famous Amos Cookies in 1975 and father of the gourmet chocolate chip cookie industry, he has used his fame to support educational causes. Wally was National Spokesman for Literacy Volunteers of America from 1979 until 2002 when they merged with Laubach Literacy Council to create ProLiteracy Worldwide. He now refers to himself as a Literacy Advocate. He is a former Board Member of the National Center for Family Literacy and Communities in Schools.
Wally & Christine founded the Read it LOUD! Foundation in 2005 urging parents and caregivers to read aloud to children for at least 10 minutes each day. Ten percent of the net profits realized by Chip & Cookie LLC will benefit the foundation, an IRS (501)(3C), to support its efforts to promote Children’s Literacy. In August 2006, using Savannah as their pilot city, they launched Read it LOUD! Savannah, a campaign promoting reading aloud to children. Read it LOUD recently partnered with the Library of Congress and the United States Postal Service to launch a national campaign.
Wally Amos has been the recipient of many honors and awards. He gave the shirt off his back and his battered Panama hat to the Smithsonian Institution’s Business Americana Collection. He has been inducted into the Babson College Academy of Distinguished Entrepreneurs, and he received the Horatio Alger Award, The President’s Award for Entrepreneurial Excellence, and The National Literacy Honors Award.
Wally is also an author who has written eight books; his autobiography, The Famous Amos Story: The Face That Launched A Thousand Chips, The Power In You: Ten Secret Ingredients To Inner Strength, Man With No Name: Turn Lemons Into Lemonade, Watermelon Magic: Seeds of Wisdom, Slices of Life, The Cookie Never Crumbles: Inspirational Recipes for Every Day Living, Be Positive, The Power In Self-Esteem: How To Discover And Fulfill Your Life Dreams, Live An Inspiring Life: Ten Secret Ingredients for Inner Strength, and The Path To Success is Paved with Positive Thinking.
Over the years, Wally has acted in a number of network sitcoms and appeared on hundreds of interview shows, news programs, educational programs and commercials. On the lecture circuit, he addresses audiences at corporations, industry associations and universities with his inspiring “do it” positive attitude.
His favorite fruit is watermelon. He wears it on his head, feet and body. He even has watermelons painted on his truck and luggage by his wife Christine.