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Based on Dr. Mark van Rijmenam's, PhD research, The Organisation of Tomorrow presents a new model of doing business and explains how big data analytics, blockchain and artificial intelligence force us to rethink existing business models and develop organisations that will be ready for human-machine interactions. It also asks us to consider the impacts of these Emerging Information Technologies on people and society.

This book offers dozens of examples of industry leaders such as Walmart, Telstra, Alibaba, Microsoft and T-Mobile, before presenting the D2 + A2 model – a new model to help organisations datafy their business, distribute their data, analyse it for insights and automate processes and customer touchpoints to be ready for the data-driven and exponentially-changing society that is upon us.

The Organisation of Tomorrow offers governments, professional services, manufacturing, finance, retail and other industries a clear approach for how to develop products and services that are ready for the 21st century. It is recommended for every organisation that wants to remain competitive in our fast-changing world.


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